Tatilsepeti Makes Multi-Channel Growth Move

Tatilsepeti is strengthening its online presence offline. Tatilsepeti Online and Alternative Channels Manager Hakan Kaval stated that they aim to offer more accessible services locally by increasing the number of agencies since 2024. He said, "The increasing demand for face-to-face consulting for products like international tours and cruises has once again demonstrated the importance of the field in our growth strategy. We've decided to be more active in the field while maintaining our digital muscle. We will continue to expand with our omnichannel service model by combining our online strength with our field experience. Our goal is to build a holistic guest experience tailored to our guests' needs."

Celebrating its 20th anniversary, Tatilsepeti, the online travel platform, has launched an omnichannel growth initiative to further strengthen its services locally, offering a wide product inventory, the most accurate information, the most convenient payment terms, and a 100% satisfaction-focused approach. Tatilsepeti Online and Alternative Channels Manager Hakan Kaval announced that they have begun strengthening their contact areas with vacationers not only digitally but also in the physical world, developing an omnichannel service model across Turkey. Kaval provided the following information about this strategic expansion: “While many brands today are accelerating their digitalization investments, Tatilsepeti was born 20 years ago as an online platform and is a leading brand in the industry. You might ask why the decision to go offline now? This shouldn't be perceived as a change of direction; we are striving to build a holistic guest experience to meet guest needs while maintaining our existing online strength. Hotel sales in Turkey and Cyprus continue to be the driving force in online sales.” Furthermore, we couldn't ignore the demand for physical contact from our guests, especially regarding international tours, visa procedures, cruises, and one-on-one consulting. Therefore, we've decided to maintain our digital presence and become more active in the field. Our goal is to be there for guests wherever they need us. By creating offline guest touchpoints, we aim to provide our guests with a more inclusive experience. We see this transition as an opportunity to combine our digital competence with our strong on-site presence.

Hakan Kaval stated that they've achieved strong growth in bookings compared to 2024, particularly in the international tour segment. He added, "Today, 65% to 70% of sales made through our authorized agencies are for international tours. This shows us that physical contact creates trust and comfort."

We are progressing with a focus on data; we are establishing experience-focused points as needed.

Tatilsepeti Online and Alternative Channels Manager Hakan Kaval stated that their planning is based on regional needs and guest behavior, saying, "We're proceeding entirely data-driven in our omnichannel expansion strategy; we've aimed to establish physical touchpoints in the cities where we receive the most traffic and sales. We plan based on regional needs, guest behavior, and sales data. In short, we prioritize controlled growth and healthy expansion within the framework of guest needs. Our goal is not prevalence, but efficiency; we aim to create highly representative, experience-focused locations."

Our goal is to simplify, accelerate and make the guest experience intuitive.

Hakan Kaval emphasized the ongoing renovations and technology investments for Tatilsepeti.com's website and mobile app. He also noted that a multi-channel, comprehensive, and holistic service is not a choice but a necessity. He said: "Our goal is to simplify, accelerate, and make the user experience more intuitive. We also further integrate artificial intelligence into our systems. We recently took a significant step forward with the tour comparison module we developed using artificial intelligence. We continue to simplify our guests' travels with Tassis, our AI-powered digital holiday assistant that works proactively and provides guests with a truly helpful experience. We are actively working on new partnerships, digital integrations, and distribution channels, both online and offline. While we can't share the details right now, our goal is to make Tatilsepeti accessible everywhere. We plan to simultaneously strengthen all our channels during this process. We are always focused on our guests' needs. With this perspective, we are both updating our technology and strengthening the human connection." Tatilsepeti, with the speed and flexibility that comes from being born online, claims to offer the same quality in the offline world. A multi-channel and holistic guest experience is no longer just a choice; it's a necessity. Whether our guests reach us by email, phone, or in person, they must be managed with the same responsibility. With this awareness, we are reviewing our processes and improving the quality of our contact to the same level. Inclusiveness and transparency are the fundamental principles of this process.