A strong capital duo: Berliner Verlag and 1. FC Union Berlin deepen their partnership

Berliner Verlag and 1. FC Union Berlin are entering the 2025/2026 season with a new partnership: As the new premium sponsor, Berliner Verlag will closely support Union Berlin in the future – media-wise, journalistically, and with attractive offers for fans and those who are yet to become fans.

To kick off the collaboration, the Berliner Zeitung is launching an exclusive “Subscription & Match Ticket” offer : Anyone who takes out a digital subscription to the Berliner Zeitung now will receive tickets for one of the top-class test matches of 1. FC Union Berlin – and can experience the professional team live at the Stadion An der Alten Försterei.

There was also a special offer for the youngest fans: the chance to be a runner-up. For the international test matches, the editorial team raffled off seats where children could run into the stadium hand in hand with the players – an unforgettable moment for the little giants on the pitch .

Union in all its diversity – loud, passionate, true to life

As a premium sponsor, Berliner Verlag is presenting the first international preseason matches for the professionals at the An der Alten Försterei stadium. But its commitment extends beyond this: In the future, Berliner Verlag will be editorially highlighting not only the first men's team, but also, and especially, the Union women's team.

With the collaboration of Berliner Zeitung , Berliner Kurier and Weltbühne, the publisher offers a broad journalistic platform that reaches hundreds of thousands of readers every day – both in print and digitally.

The cooperation will initially run for the entire 2025/2026 season.

You can find out more about the campaign here .