Not Devon, Cornwall or Wales – Brits name the best UK summer holiday

The top UK holiday destination has been revealed, and it's not where you might think. According to a new report, Brits are ditching holidays abroad due to rising costs, economic uncertainty and fear of cancellations.

Temporary vehicle insurance experts GoShorty found that the preferred destinations are the coast (62%), the countryside (31%), and town breaks (24%). In total, 62% are planning a staycation. And classic British destinations are back on the map, with the stunning Lake District, home to England’s highest peak, Scafell Pike, and its biggest lake, Lake Windermere, topping the poll. Making the top 10 places Brits are planning to visit are Brighton, Bournemouth, Southend, Scarborough, St Ives, Blackpool, Newquay, Whitby, and the Scottish Highlands. The poll additionally found that nearly all Brits (90%) want to get to know the UK better this year.

Phil Evans, managing director at GoShorty, said: “With the 90s nostalgia trend taking over fashion, tech and lifestyle already, our data also shows it's influencing people’s travel plans this year, with many Brits looking to recreate the seaside holidays they enjoyed growing up.

“Rising costs and uncertainty around overseas travel are encouraging more families and couples to stay closer to home, but that doesn’t mean people want to compromise on adventure.”

With the news that staycation prices are being hiked as a result of demand, Brits are planning to spend more than they did on last year’s summer break–that’s despite the majority staying in the UK.

They’re planning to splash out £2,216, up from £2,121, and Londoners are the biggest potential spenders, with people from the capital predicting to fork out £3,098.

The top 10 UK staycation spots