YouTube is launching a new advertising model

The YouTube app occasionally makes headlines with its ad campaigns during normal use. The company, which has previously experimented with ads that are longer and interspersed, will now focus on the most-watched moments of the video. A new ad format called “ Peak Points ” will be launched immediately after the most-watched moment of the video.

The company announced its new ad format during its Upfront presentation in New York. In fact, we can compare this ad process to the series or competition moments we watch on TV. Ads that appear at the most exciting moments are brought together with the most watched spots on YouTube.

Peak Points will use Google’s Gemini AI to analyze YouTube videos and identify the moments it believes have the highest viewer engagement or are most emotionally impactful. Once these moments are identified, it will suggest ad placement immediately.

The main purpose of the Point Peaks system is to ensure that advertisers can reach the most striking moment. It is believed that when viewers experience high emotional states, this leads to better recall of ads. On the other hand, although it is believed that viewers will continue to watch the ad after the exciting moment, many users may find the system annoying because they want the ad to end as soon as possible.

YouTube also announced another ad format at the event, which envisions a feed where users can browse, purchase, and shop for related products during an ad.