Crazy feature from YouTube: It will be activated at the most exciting moment...
YouTube continues to make its advertising strategies more aggressive, and the platform’s new advertising model looks set to test the patience of free users in particular.
Announced at an event in New York, this system will directly impact the video viewing experience by leveraging Google's artificial intelligence technology.
YOUTUBE'S NEW ADVERTISING MOVEYouTube, owned by Google, is taking a remarkable step in order to increase its ad revenue. According to TechCrunch, the company introduced a new ad format developed using Google Gemini artificial intelligence at its "Upfront" event. This format analyzes the moments when users interact most with videos and starts showing ads at those exact moments.
ADVERTISEMENTS IN THE MOST EXCITING MOMENTSThe most striking aspect of this system is that it targets the sections of the video that the viewer pays the most attention to. For example, you are watching a long-awaited video from a content producer and when you reach a critical part, the system perceives that this part is important and starts showing ads. This can create a very annoying experience for users.
PRODUCT PROMOTIONS WILL ALSO BE INTEGRATED INTO THE VIDEOThis is not the only innovation that YouTube has announced. The company is also implementing a new system within videos that will allow users to directly access the products promoted during the ad. In other words, ads will no longer just distract, they will also lead to shopping.
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