The 25 Most Popular Gifts to Buy in 2025

Esquire readers have been pining for pocket knives this year, and this one from The James Brand has been far and away the most popular. The EDC crowd is especially keen on it. Perhaps it stands out from the pack due to its impressive features, like a corrosion-resistant stainless-steel blade and a deep-carry, reversible pocket clip. Or maybe just because it looks so damn cool.

This futuristic-looking LED face mask also made it into our 2025 Grooming Awards thanks to its anti-aging and bacteria-killing properties, and it makes a great gift for anyone skincare-obsessed.

Meta's smart Ray-Ban collaboration is a consistent performer in our tech-gifts story. We've tried these out and found the whole thing—speaking out loud to your glasses computer—surprisingly intuitive. This might be the future.

It's chess, checkers, and a beautiful woven Pendleton set all in one. Perfect for parents, grandparents, siblings, friends, or whomever you're traveling with. Plus, it's under $50 but still has that Pendleton quality.

We included this modern version of a classic cologne in our 2025 Esquire Grooming Awards. Like the name suggests, it has notes of lime, grass, and leather, providing the light and airy scent of a golf course. This could be the perfect gift for your husband, dad, or brother—as long as they like the smell of freshly cut fairway grass. (Who doesn't?)

We endorsed this Moleskine digital notebook two years ago, and since then, our readers have really taken to it. It's been wildly successful among our gift ideas for husbands, college students, and recent retirees, really spanning all ages and occupations. Whether it's for school, a job, or just for fun, whomever you gift this cool gadget to will thank you for making their life more organized and easy.

Brady Langmann, Esquire's entertainment editor and "casual marathon runner," stands behind Hoka's Clifton 9's. They're the perfect entry point into the Hoka brand—not too performance but not too casual. This year, Hoka came out with a new and upgraded model, the Clifton 10's, which are just as popular.

We strongly support lounging around in a nice bath robe at home instead of an old pair of sweatpants, and this one from Brooklinen has been a top performer in our gift guides for a while. You may be tempted to get one for yourself as well as one for your giftee, and to that we say: Do it.

The Dyson Supersonic is, hands down, the best hair dryer out there (which is why it comes with such a hefty price tag). Get them one of these bad boys and they'll never need to buy any hot tools again.

We knew our readers were a well-dressed bunch, but they really showed us just how sophisticated their taste is with their love of this timeless Gucci loafer. They were just behind the above Bennett Winch duffel bag in our Luxury Gifts for Men story in terms of reader clicks, so a handful of lucky men welcomed these shoes into their lives this year.

We know our readers love Canada Goose's parkas, and the brand also makes great vests, including this new style. Once colder weather comes around, they won't want to take this off.

We all know someone who can't start their day until they've had a hot cup of coffee or tea. Hot beverages walk that fine line of being too hot to drink until they're too cold to enjoy, and that's where this self heating mug comes in. Esquire readers couldn't stop adding it to their carts this year, especially leading up to Mother's Day.

It's no surprise that Esquire readers consult our gift guides when looking for the perfect gift for their wife or partner. After all, we research gifts for a living, so we know exactly which gifts are all the rage and worth the price tag. For two years in a row, it's been clear that the TheraFace Depuffing Wand is a favorite.

It won an Esquire Gadget Award because it's a real sweet-spot product. Useful enough for the skin-care obsessive; small and simple enough for anyone.

Slippers are always a good gift to get—we've included these Ugg Tasman II slippers in our round-ups of the best gifts for parents, teen boys, book lovers, and more. This year, the cozy Uggs rose to the top of our list of the Best Slippers for Men in terms of reader clicks and sales. The leather version of the Tasman also did insanely well in our one-off story on the slippers. So if you're looking to treat someone's feet, these are a good bet.

Ring Concierge's classic diamond tennis bracelet is constantly one of our top-clicked items, and we think this new bezel version is a beautiful modern take on the timeless accessory. Whether she prefers white gold, yellow gold, or rose gold, this bracelet will go with every outfit and make her feel extra special.

This charging tray is easily Esquire readers' favorite gift for men, and it's also a standout product from our tech gifts story and one that we've independently endorsed at length. It does well because it serves a tech purpose, but it actually attempts to look nice. A simple concept but one that you don't find often. It's guaranteed to win them over.

Last summer, we wrote a love letter to what we believe is the perfect tennis sweater, and readers took our word for it. If you know someone looking to add to their preppy style collection, especially ahead of sweater weather, this sweater is a great idea.

If there's one category Esquire readers were willing to spend on this year, it's fitness. This walking pad from our best under-desk treadmills round-up intrigued readers with its sleek design and impressive incline. It also stood out as a top gift in our best Father's Day tech gifts roud-up. If you know someone who's training for a marathon or is just trying to get their steps in, they, too, will be impressed with this gift.

We recommend this jacket all the time. If you watch The Last of Us, you know all about it. Huckberry's proprietary Flint and Tinder line has this American-made jacket that's the perfect Americana adaptation of classic waxed jackets. It looks cool, is practical, and sells well in our gift guides.

Out of our Luxury Gifts for Men story, this is the best seller. The garment bag and duffel bag combination is popular right now, but only Saville Row bag maker Bennett Winch does it to perfection.

It's a high-price, handmade item, but readers (and we) think now is the time of year to shell out on something that's going to last you forever. The company ships direct to the U.S. but also retails select products, like this one, through Todd Snyder if you need super-last-minute shipping.