Ralph Lauren's first animated film will premiere soon. The trailer for the production has debuted online.

This Thursday, the fashion giant will release its first animated film. The short film, titled "The Polo Bear Chronicles: Operation Black Tie," will follow the adventures of the brand's iconic mascot. In the upcoming production, the famous Polo Bear embarks on a search for a stolen work of art.
The first animated film from the legendary Ralph Lauren brand will premiere on August 14th . The short film , "The Polo Bear Chronicles: Operation Black Tie," centers on Polo Bear , the fashion giant's iconic mascot. Like secret agents from Hollywood blockbusters, the protagonist of the six-minute production embarks on an adventurous and dangerous mission to find an illegally acquired work of art.
The animation trailer has just debuted online.
The Story of Polo Bear"In a quiet Manhattan tenement building, where the gentle sounds of jazz flow from the speakers and the tailoring is of exceptional craftsmanship, lives a gentle bear known for his love of luxury. Together with his unusual sidekick, a street pigeon, the hero undertakes the most sophisticated art recovery of this century," the trailer announces.
The Polo Bear has been a symbol of the brand since 1991. Ralph Lauren launched the first limited-edition clothing collection featuring the iconic teddy bear, inspired by the design of Richard Steiff , the German creator of collectible toys. Legend has it that Lauren came up with the idea after a family tradition of giving loved ones well-dressed stuffed animals as gifts. The collection sold out immediately, and the Polo Bear became one of the brand's most recognizable designs.
In the 1990s, the iconic teddy bear appeared in numerous Ralph Lauren advertising campaigns, dressed in a variety of styles – from a chic pinstripe suit to a classic sweater shirt with the sleeves nonchalantly tied around the neck.
Polo Bear was once hailed as the "best-dressed bear in the world." Fans of the famous plush toy waited until 2013 for his return, when the "Bring It Back" campaign premiered. The oldest pieces of clothing featuring the beloved bear now fetch prices of several thousand dollars.
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