Spotify confirms price increase in Mexico: these are the new costs and how they affect users

Spotify , the leading global music streaming service, has confirmed a price increase for its subscription plans in Mexico . Starting with the September 2025 billing cycle, the new prices will begin to apply automatically, based on the type of plan each user has.

Through an official statement, the company reported that this decision responds to the need to maintain a personalized experience and continue improving the platform by developing new features, tools, and products. The adjustment is not exclusive to Mexico but is part of a global update that also includes countries such as Argentina, Colombia , and several regions in Asia, the Middle East, Africa, and Europe .

The new Spotify Premium prices in Mexico are as follows:

• Individual Plan : increases from 129 pesos to 139 pesos per month .
• Student Plan : increases from 69 pesos to 74 pesos per month .
• Duo Plan (two accounts): increases from 169 pesos to 189 pesos per month .
• Family Plan (up to six accounts): increases from 199 pesos to 239 pesos per month .

This represents an increase of between 5 and 40 pesos , depending on the plan. Users have begun receiving email notifications with details of the new rate corresponding to their current subscription.

Spotify explained that this adjustment aims to reflect changes in the digital economy , such as inflation , operating costs, and the development of new technological features. The company notes that these types of updates are " common in the streaming industry " and that the additional revenue will allow it to continue investing in a richer, more personalized user experience.

Among the improvements that justify the increase are the inclusion of new recommendation algorithms, music discovery tools, improved audio quality and features for collaborative playlists , exclusive podcasts, and curated content for different user profiles.

Additionally, the Family plan includes access to Spotify Kids , a version designed for minors, which extends the value of this option for households with children and teens.

New users still have the option of accessing a one-month free trial on the Individual and Student plans. However, the Duo and Family plans do not include a trial period, which could influence new customers' choice when signing up.

For those who disagree with the increase, Spotify offers the option to cancel your subscription before the next billing cycle , directly from your user profile. There, you can also review the current benefits of each plan and explore alternatives within the platform, such as free use with ads .

The company emphasized that all information regarding the new rates and terms is available on its official website, along with instructions for modifying or canceling your subscription.

As expected, the price increase has caused anger among several subscribers , especially those who already see a constant increase in the costs of other digital services. On social media, some users have expressed their intention to cancel the service or migrate to free platforms .

Others, however, believe the increase is understandable in the context of global inflation , provided it is accompanied by a real improvement in user experience and the development of valuable content.

The current situation has also opened up a conversation about competition in the on-demand audio market , where alternatives such as Apple Music, YouTube Music, Amazon Music, and Deezer continue to offer subscriptions with different pricing, benefits, and exclusive features.

Mexico is one of Spotify's key markets in Latin America, where it has managed to consolidate a solid user base in recent years. The country is among the top consumers of streaming music content, forcing platforms to maintain a balance between price accessibility , content personalization , and perceived value .

Although price increases often cause initial friction, the real challenge for the company will be retaining long-term subscribers without sacrificing the perception of quality and service. In an environment where the digital entertainment offering grows every month , loyalty and differentiation decisions become more relevant than ever.

The price increase on Spotify Mexico marks a new stage in the platform's commercial strategy, which seeks to maintain its leading position in the global streaming market. Although the adjustment directly impacts users' wallets, it also reflects the challenges the industry faces in remaining competitive and constantly evolving.

The key will be for the company to translate this increase into a better user experience , with relevant content, cutting-edge technology, and tools that justify the cost. For now, subscribers will have to evaluate whether the new price is still worth it , or if it's time to explore new options in an increasingly large and dynamic market.