Colombia is getting ready to experience the 2026 FIFA World Cup as a family with a campaign that brings together football legends.

The countdown to the 2026 FIFA World Cup has begun, and the excitement in Colombia is particularly strong: the national team is returning after an eight-year absence. For many, this is a moment of reconnecting with the passion that unites the country and that, beyond the results on the field, is always shared collectively.

Nationally, football has become a cultural and social meeting point. From the matches watched in plazas and bars to the hugs shared in homes, the World Cup celebration is understood here as a family experience —not necessarily a family of blood, but also of friends, neighbors, and colleagues who choose to celebrate.

That spirit is what several of the sport's most iconic figures hope to revive. Legends like Mario Yepes, Francisco Maturana, Faryd Mondragón, and Óscar Córdoba, along with the women's national team's leading figure, Daniela Montoya, join renowned journalists like Hernán Peláez, Nicolás Samper, and Javier Fernández. They all represent different generations, but share the same message: the World Cup is best enjoyed in company.

Under the concept "Let's Go Back to the FIFA World Cup 2026," Buchanan's new campaign, which will tour the country's major cities, proposes an agenda of experiences that seeks to take the celebration out of the stadiums and into the streets , into homes, and into the everyday spaces where great football memories are lived. There will be cultural activities, meeting spaces, and moments of celebration designed for fans to share beyond the 90 minutes.

In addition to reviving memories of past glories, the initiative aims to build new stories around the 2026 FIFA World Cup , which will be the largest in history, with three host countries (the United States, Canada, and Mexico) and a record number of participating teams.

In this context, Buchanan's will assume the role of official sponsor of the World Cup in Colombia, with the goal of celebrating this historic moment for soccer fans, highlighting the importance of the real connections and unity that this sport fosters in the country.