The 5 best ways startups can get business angels

Many founders know the problem: The deck is ready, motivation is high, but the VCs you approach all say "it's still too early." And you realize you should probably bring a few business angels on board first.

While venture capital funds are relatively easy to find (most have websites, press releases, and public contacts), finding business angels is significantly more difficult. They rarely have a public presence and are often only visible indirectly. Yet they are particularly crucial in the pre-seed and seed phases because they are more willing to take risks, invest more quickly, and can create enormous added value through their experience and network.

But how do you find the best angels for you? There are essentially five ways—each with its strengths and weaknesses.