From 0 to 1.6 million followers: The TikTok strategist behind Duolingo shares her best social media tips
The fluffy Duolingo owl in a skimpy raver outfit in front of Berghain – this was one of the first reels that Viktoria Renner and her content agency Ozmoze produced for Duolingo Germany's TikTok account.
They started the account from scratch. Today, it has 1.6 million followers. The owl duo is intrusive, but popular.
From music blog to agencyGaining Duolingo as a client was a major boost for her agency's visibility. She founded Ozmoze in 2019 together with Marvin Jockschat. The two started with a music blog. In addition to music, they wrote about cultural phenomena. Brands and other agencies approached them, Renner says, seeking their expertise and collaborating with them. The music blog evolved into Renner and Jockschat's current agency.
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