Selina and Sonder: Lessons From the Downfall of 2 Innovative Brands

Sonder showed us how far you can push tech and design in urban hospitality. Selina pioneered community-driven, affordable stays for new generations of travelers. Both deserve more than a footnote on innovation in travel.

Above is a video diary I posted on LinkedIn, exploring the strategies of Selina and Sonder, two pioneers in hospitality. Both taught us lessons about blending tech, design, and community, and where that mix can go wrong. It's a pity that both have flamed out, the latest being Sonder, whose founder Francis Davidson just exited the company. Selina barely exists.

In the post, I dive into what each did brilliantly, where they stumbled, and how future travel brands can build on their trailblazing work with stronger economics and operations. Give a listen to hear why these two “S” brands deserve more than a footnote in hospitality history.

If you aren’t able to view the video prop