The Samsung Frame TV Is the Best Early Prime Day Deal

The picture quality of TVs has never been better. So why, then, do they still look like such an eyesore when they’re turned off? Those big, lifeless black rectangles can really mess with the feng shui of a well-designed space.
That’s where art TVs come in. Samsung’s Frame is the best one on the market, and right now, the 65-inch model is 20 percent off on Amazon ahead of Prime Day. (By the way, it’s already cheaper on Amazon at full price.)
You get a 4K QLED display and colors that look rich and natural, while dark scenes stay dark instead of looking washed out. But here’s the best part: Turn the TV off and the screen switches to Art Mode, displaying paintings, photos, or whatever you choose on the matte, anti-reflective screen. In his review, Esquire Style Director Jonathan Evans praised the Frame’s matte display for killing glare completely, leaving him to wonder how he ever lived without it.
The Frame’s Art Mode provides access to 30 works of fine art per month, but for unlimited access to Samsung’s full collection, you’ll need to pay for a subscription to the Art Store ($4.99/month or $49.99/year). You can upload your own photos, too, turning it into a giant picture frame. I’ve seen the Frame in person a few times with Art Mode enabled, and it really is easy to mistake for art hanging on the wall.
To further sell the illusion that it’s not a clunky piece of tech, the Frame features the One Connect Box, which acts as a separate hub for all your connections and cables (HDMI, USB, Ethernet). That means you can plug your Nintendo Switch 2 and streaming stick into the box, then run a single thin cable from it to the TV. You can stash the box behind a console or inside a cabinet, so it stays out of sight.
The 65-inch model isn’t the only size on sale. The 43-inch, 50-inch, and 55-inch models are also discounted, and with a lower starting price at Amazon than at other retailers. The Frame Pro is marginally discounted, and it offers an upgraded Mini LED display.
Alternatively, you can save on competing art TVs from other manufacturers, which we’ve included below. With the World Cup now underway, you can immediately put it to good use.
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