Claudia Schiffer Poses for David Sims in the Sun-Drenched Summer 2025 Chloé Campaign

Chemena Kamali continues to make big strides as Chloé creative director. Since taking the reins of the French fashion house (founded by Gaby Aghion in 1952), the German-born designer has ultimately propelled the brand to new heights – from a triumphant and celebrated debut collection to “fabulous” advertising campaign imagery. The release of the “à la Plage” campaign for the Summer 2025 season is no exception. Kamali welcomes none other than Claudia Schiffer as the face and embodiment of the collection. The German supermodel poses for photographer David Sims (for the first time throughout her storied career). The team, including stylist Elodie David Touboul, ventured to the South of France for the shoot. Schiffer is the epitome of summer chic throughout the sun-drenched imagery, living out her Brigitte Bardot fantasy like there’s no tomorrow.

“Kamalis Chloé women seem to be a lot sexier than in previous eras. First, Rianne van Rompaey, and now this,” noted fashionsavvvvvy.

“I can see all the 40-something Scandinavian women rushing to Chloe to channel their boho chic summer aesthetic. Bravo to Chemena!” commended GivenchyAddict.

“With Claudia Schiffer, everything works,” Gonzalo approved.

Sharing the same level of enthusiasm was VogueDisciple93. “Fantastic campaign! Bravo all around,” they applauded.

“Claudia looks fabulous. Those images bring me joy,” shared forum member thiago.

“Chemena Kamali just continues to hit all the right notes. What a delight of a campaign, absolutely love the fact Kamali tapped Claudia Schiffer. Claudia looks beautiful beyond belief here. David Sims has captured her beautifully. Not a single element of this do I dislike,” voiced vogue28.

See more of Claudia Schiffer from the Chloé Summer 2025 campaign and join the conversation, here.