Strategic partnership between Trip.com Group and TGA

Trip.com Group and the Turkish Tourism Promotion and Development Agency ( TGA ) have signed a new strategic partnership that aims to promote Turkey as a “ Super Destination ” to travel lovers around the world.

This partnership aims to introduce Turkey 's cultural richness, natural beauty, and vibrant experiences to new audiences, particularly in Asia. According to Trip.com Group data, flight bookings to Turkey in the first half of 2025 increased by 38% compared to the previous year, while hotel bookings also saw a 16% increase. Major markets like the UK , Germany , and China led the way in this growth, while bookings from Indonesia saw a remarkable 178% increase.

The aim is to position Türkiye as a “Super Destination”

This partnership represents a new era in Turkey's tourism story, shaped by data, innovation, and collaboration. Trip.com Group and TGA will work together to strengthen airline connections, expand accommodation options, and enrich in-destination experiences (e.g., tours and activities). The two organizations will run joint campaigns highlighting Turkey 's diverse appeal, from Istanbul's timeless skyline and Cappadocia 's captivating landscapes to Antalya 's beaches, Izmir 's heritage, and the unique flavors of Turkish cuisine.

Focused markets

Trip.com Group aims to reach millions of potential travelers worldwide by leveraging its robust marketing and technology ecosystem. Focusing on Asia-Pacific markets like China , Hong Kong , Japan , Malaysia , and Indonesia , it aims to strengthen the flow of travel between Asia and Europe and deepen Turkey's connection to these key destinations.

“Türkiye is a destination that has everything”

Trip.com Group's Istanbul office reflects the company's long-term commitment to supporting local partners and strengthening the tourism ecosystem.

Commenting on the partnership , Amanda Wang, Vice President of Global Strategic Partnerships and Projects at Trip.com Group, said: “Turkey truly has it all: natural beauty, culture, history, and an incredible story to tell. This collaboration with TGA aims to transform this narrative into meaningful travel experiences. To realize this vision, we design exclusive travel experiences that blend cultural authenticity with digital innovation. We are thrilled to help more travelers from Asia discover the magic of Turkey and, by working closely with our local partners, contribute to the sustainable growth of the industry.”

“We attach great importance to this partnership.”

Sinan Seha Türkseven, General Manager of the Turkish Tourism Promotion and Development Agency, said, "As Turkey , the world's fourth-largest tourism market according to United Nations tourism data, we recognize the significant impact Trip.com Group has on the global tourism industry and attach great importance to this partnership. Turkey's tourism destinations offer unforgettable travel experiences to all visitors. Given our deep-rooted shared history stretching back thousands of years, we are eager to welcome more Chinese travelers and are confident we will provide our Chinese guests with the unique and privileged experiences they deserve."