EPP shopping centers and office buildings promote mental health: the #ZadbajOMental campaign launches

Can shopping malls become a place for conversations about mental health? The eFkropka Foundation and EPP prove it. The #ZadbajOMental campaign brings the topic of mental well-being into everyday life—where the lives of millions of people intersect.

This is a response to the growing social need for mental well-being. Its goal is to raise awareness of mental health through a presence in spaces visited by thousands of people every day – shopping malls and office buildings. This is where the campaign becomes visible, real, and relevant to everyday life.

Posters and graphics encouraging reflection on one's well-being have appeared in 25 shopping centers and six office complexes managed by EPP. These are not just random slogans, however. The campaign's message is based on the 4 Ps framework: LOOK – THINK – ASK – TAKE ACTION , which aims to help people recognize the signs of a mental health crisis and learn how to respond appropriately—both to themselves and others.

According to data, one in four people in Poland has experienced a mental disorder in their lifetime. Despite this, many of them have never sought help. Stigmatization and fear of judgment remain strong.

Retail and office spaces are neutral spaces, devoid of a "clinical" context, allowing for a more familiar approach to the topic without stigmatization. As Jakub Nowicki , marketing manager at EPP, puts it:

Posters in shopping malls and office buildings not only encourage people to pause for reflection, but also play a central role in the 4 x P framework , which simply teaches proactive approaches to the signs of a mental health crisis.

LOOK – notice changes in your own behavior or that of your loved ones. THINK – consider whether this might be a sign of a mental health problem. ASK – be openly interested in the other person's well-being. TAKE ACTION – encourage them to contact a specialist or seek help themselves.

This is specific, practical knowledge that anyone can use – regardless of age, education or place of residence.

As part of the campaign , a support and information line run by the eFkropka Foundation is also available. Psychologists trained in crisis intervention are available Monday through Friday at 731 232 083. This line does not replace long-term therapy, but it can be a first step toward seeking professional help.

This is a response to the real difficulties in accessing psychiatry and psychotherapy in Poland . The campaign not only educates but also provides a concrete tool in crisis situations.

The last weekend of August (August 30–31) will be the culmination of the entire campaign. Galeria Młociny in Warsaw will host meetings and lectures dedicated to emotions, stress, and tensions—especially those related to returning to school and work after the summer holidays.

The finale of the event will be symbolic – a reminder that mental health is a topic that deserves a permanent presence in the public space.

Source: eFkropka/MH Foundation