The first Skechers store, the sneaker brand that Argentinians love, opens in Chile.

In a favorable context for imports , the American sneaker brand Skechers , one of the most requested by Argentines traveling to Chile , opened its first store in Argentina , specifically in the Unicenter shopping center , in Martínez, Buenos Aires .

Skechers is now the third-largest athletic footwear brand in the U.S. by revenue. Its strategy focused on capturing market segments less covered by giants like Nike and Adidas, allowing it to achieve record sales of $8.97 billion in 2024 , with projections of reaching $10 billion by 2026 .

Now, after years of indirect and "silent" presence through distributors and on the web , the brand has opened its own store on level 2 of Unicenter.

Prices start at $55,999 and there's an option for 6 interest-free installments. The offer includes running, training, walking, and casual footwear for men, women, and children.

Skechers sneaker prices in Argentina

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The Blanco Group , which already sold Skechers in stores such as Dexter, Open Sports, and Sportline, has officially announced the brand's arrival in the country. If market conditions and demand permit, they plan to open more stores in the short term.

Skechers ' arrival coincides with the national government's import opening policy, which facilitates the entry of finished products, especially in the clothing and footwear sectors.

In Latin America, Skechers already had direct operations in Chile, Brazil, and Mexico . In fact, its low prices and good quality have made it a favorite among travelers in recent years.

In addition to Skechers, ON Running stands out, the Swiss running shoe brand co-founded by former athlete Olivier Bernhard and endorsed by former tennis player Roger Federer . The Bisa Group will open two ON stores in the country in 2026 : one on the street and the other in a shopping center.

Decathlon , the French chain specializing in sporting goods, clothing and apparel, also announced its return to Argentina after years of absence.

After opening two stores in Buenos Aires before the end of 2025, the company expects to have a presence in the country's major cities starting next year. The plan is to have locations in every city with more than 300,000 inhabitants , although for now the specific goal is to reach the "major cities."