Goodbye CETES! SOFIPOs and neobanks offer up to 15% returns.

Tired of low CETES yields? The investment landscape in Mexico has been revolutionized. SOFIPOs and neobanks offer attractive rates exceeding 10%, even up to 15% annually! We analyze the best options for your money in 2025.

The traditional safe haven for Mexican savers, Federal Treasury Certificates (CETES), is facing increasingly fierce competition. In 2025, a growing number of Popular Financial Companies (SOFIPOs) and neobanks are entering the market with yield offers that not only match, but in many cases significantly exceed, government instruments. For savers looking to maximize their returns without taking excessive risks, the current landscape offers alternatives worthy of careful analysis.

CETES are debt securities issued by the Mexican Federal Government, making them one of the lowest-risk investment options in the country. Their accessibility is also a plus: they can be purchased through the Cetesdirecto platform for amounts as low as $100 pesos, and generally do not incur any account opening or maintenance fees.

However, in terms of profitability, the situation is more nuanced. According to the results of the June 3, 2025, government securities auction, published by the Bank of Mexico, the yield on CETES stood at:

* 28-day CETES: 8.10% per year

* 91-day CETES: 8.09% per year

* 175-day CETES: 8.04% per year

* CETES at 707 days (almost 2 years): 8.49% per year

These levels, while offering government-backed security, may be unattractive to some investors, especially considering the inflation factor. If the inflation rate remains high, as has been observed in recent periods, the real yields on CETES (i.e., the return after discounting inflation) could be minimal or even negative, meaning that the purchasing power of the invested money may not increase or may even decrease. The perception that CETES rates have been declining or have stagnated at levels that barely compete with inflation has led many to seek alternatives.

The emergence of SOFIPOs and neobanks, which offer more competitive rates of return along with robust deposit insurance, is challenging the traditional appeal of CETES, especially for savers seeking greater capital growth without venturing into very high-risk investments. This is fostering greater competition and sophistication in the market for savings and investment products accessible to the general public.

SOFIPOs (Popular Financial Societies) are financial entities duly regulated by the National Banking and Securities Commission (CNBV) and also supervised by CONDUSEF (National Commission for the Protection of Popular Financial Societies and the Protection of Their Savers). A crucial aspect for saver confidence is that these institutions have deposit insurance, administered by the Fund for the Protection of Popular Financial Societies and the Protection of Their Savers (Prosofipo). This insurance protects users' savings up to an amount of 25,000 Investment Units (UDIs) per individual or legal entity, per SOFIPO. The value of the UDI fluctuates daily, but this coverage was equivalent to approximately $210,000 pesos according to a mid-2025 benchmark.

* Nu Mexico (SOFIPO):

* Its flagship product, the "Turbo Box," offered a promotional rate of 15% per year (nominal GAT 16.18%, real GAT 11.87% calculated in April 2025), valid until July 9, 2025.

* The 24/7 “Little Box” (base rate) offered an annual rate of 9% (nominal GAT 9.42%, real GAT 5.36% as of April 30, 2025).

* It also has "Frozen Savings" options for various terms, with rates such as 12.00% per year for 90 days and 10.86% per year for 28 days (valid until July 9, 2025).

* Minimum savings amounts are accessible, starting at $0.01 for Boxes and $50 for Frozen Savings.

* Klar (SOFIPO):

* Allows you to invest from $100 pesos.

* Its fixed-term investment rates, effective June 2, 2025, include: 10% per annum for 180 days and 9% per annum for 30 days. It is important to note that these rates represent a decrease from those previously offered (e.g., 11.5% for 180 days prior to that date), illustrating the dynamic nature of these offerings.

* Klar Plus users (which requires a monthly Klar card spending of $3,000 pesos) can access preferential rates, such as 12.5% per year for 180 days.

* Its Klar Yield Fund announced an increase in its annual interest rate from 11.5% to 15%, although it is crucial to review the specific terms of this product.

* A notable advantage is that Klar's investment rates are usually guaranteed until the end of the chosen term.

* Finsus (SOFIPO):

* Offers terms with attractive rates, such as a 1-year investment with monthly interest payments of 12.09% per year and a 2-year investment with monthly payments of 11.09% per year.

* Your current account also offers a competitive yield, reported at 10.09% per year. With the Finsus+ program, current account rates of up to 10.43% are available.

Other SOFIPOs such as Story (with rates as high as 11.95% at 3 months), Leva, ASP Integra, and SuperTasas have also been mentioned for offering competitive returns.

"Sofipos like NU and others... have insurance of 25,000 UDIS, which is currently around 210,000 pesos."

SOFIPOs have adopted an aggressive strategy, using high promotional rates, especially on current accounts or short-term investments, as a lure to attract capital and new customers. However, it is essential for users to understand that these rates may be temporary and subject to change, as evidenced by the recent downward adjustment in some Klar rates. Therefore, in addition to the rate, it is vital to verify the validity of the promotions and the contractual terms.

The competition for Mexicans' savings isn't limited to SOFIPOs. Neobanks (fully digital banks) and some digital divisions of traditional banks have also entered the fray with innovative products and attractive returns:

* DiDi: Through its acquisition of the Sofipo JP Sofiexpress, DiDi has launched a digital account that, according to reports as of June 2025, offers a 15% annual return. This is one of the most recent and attractive offerings on the market.

* Ualá (operating with ABC Capital's banking license): Offers a 12% annual return on the account balance, although this return applies only to the first $50,000 pesos of the balance.

* Banco Cobalto: It has been mentioned for offering rates of up to 12% per year for 2-year terms.

* OpenBank (Santander's digital arm): Its current account offers a 10% annual return.

* Mifel (traditional bank): It has also introduced a current account with a 10% annual return.

* Hey Banco (backed by Banregio): Offers rates of return that can reach 9% and 11% annually, usually conditioned on meeting certain spending requirements with its cards or paying for a membership.

* Fondeadora: Through its "Fondeadora Vault" feature, it offers a 10.5% annual return on money set aside for one month.

These examples demonstrate that financial innovation is booming. Traditional banks are reacting to competition from fintechs, and new players, often with leaner cost structures due to their digital nature, can pass on those savings in the form of better rates to customers. This represents a "democratization" of savings and investment options, benefiting consumers but also requiring greater diligence when comparing and choosing.

To help you make your decision, below is a comparative table with some of the most notable approximate annual rates of return, effective June 2025. It's crucial to remember that these rates are dynamic and subject to change; it's always recommended to verify the information directly with your financial institution before making a decision.

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Note: SOFIPO and neobank rates may be promotional and subject to change. IPAB insurance covers up to 400,000 UDIs for banks.

An additional factor of utmost importance when considering investing in a SOFIPO is its Capitalization Level (NICAP). This indicator reflects the institution's solvency and financial health. It is recommended that the NICAP be at least 131%, which classifies it as Category 1 (the most stable). According to information from mid-2025, SOFIPOs such as Klar, Nu, Leva, ASP Integra, Story, and SuperTasas were in this category. It is the investor's responsibility to verify the updated NICAP before depositing their funds.

Mexican savers face a more dynamic investment landscape with greater options than ever before. Being an informed "rate hunter," who not only focuses on the yield offered but also on the solidity of the institution, the validity of promotions, and contractual terms, is key to making the best financial decisions.

La Verdad Yucatán

Goodbye CETES! SOFIPOs and neobanks offer up to 15% returns.

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