This is what Donald Trump smells like: he launches golden perfume for an exorbitant price.

US President Donald Trump has taken his political and business marketing strategy to a new level: he is now selling luxury perfumes for men and women under the name “Victory 45-47” , priced at $249 , or more than 4,500 Mexican pesos , per bottle.

The announcement was made through his social network Truth Social , where the president wrote:

“Trump fragrances are here... Get yourself a bottle, and don't forget to buy one for your loved ones too. Enjoy, have fun, and keep winning!”

The product's launch has generated ridicule, memes, and criticism for its price, the bottle's design, and the political timing of its launch.

The fragrance is available in versions for men and women. The 100 ml bottle is crafted in a metallic gold (or rose gold) hue and crowned with a golden Trump miniature , resembling a trophy.

According to the official sales page, the men's fragrance blends "rich, masculine notes with a refined finish," while the women's fragrance seeks to convey "confidence, beauty, and unstoppable drive."

Although it costs $249 (about $4,500 MXN ), a discount is offered if you buy two bottles: $199 each ( approximately $3,600 MXN per unit ).

This isn't the first time Trump has marketed products under his name . He's already launched sneakers , cell phones , watches , a patriotic Bible , and even his own cryptocurrency, $TRUMP . These ventures would have generated millions of dollars in personal income by 2024 alone.

The fragrances are sold through the official store gettrumpfragrances.com , operated by 45Footwear LLC / CIC Ventures LLC , with no direct involvement with Trump in the development of the product.

On social media, critics have called the price "a rip-off," and some Fox News hosts even called the fragrance "grotesque and overpriced." Others have compared it to discount perfumes that "smell like $26."