Schedule and where to watch the unveiling of the new iPhone 17 and all the latest Apple news live.

This September, the Cupertino company once again convened media, fans, and tech enthusiasts from around the world to showcase its next generation of products, including the new iPhone 17 in all its versions. Expectations are high because, in addition to the update of the flagship phone, announcements related to software and "Apple Intelligence," Apple's artificial intelligence, are expected.

Apple has confirmed that the Keynote will be held on Tuesday, September 9, 2025 , at its Apple Park headquarters in Cupertino, California . The official start time is 10:00 a.m. local California time . This means that users will need to tune in to watch the event live, depending on the country. In mainland Spain and the Balearic Islands, for example, the launch will take place at 7:00 p.m.

Where to watch the iPhone 17 launch?

Apple has been promoting global broadcasts of its keynotes for several years. This time, the iPhone 17 launch can be followed live in several ways. One of them, of course, is the official Apple website , where streaming will be available for anyone with an internet connection and a compatible browser.

The presentation can also be accessed through Apple's YouTube channel, which allows you to watch the event live on computers, mobile phones, tablets, or smart TVs with access to the YouTube app.

What's new in the iPhone 17

While the undisputed star will be the iPhone 17 , Apple is preparing several surprises. As for the smartphone, at least three versions will be introduced: the iPhone 17 , the iPhone 17 Air (which replaces the Plus model), and the iPhone 17 Pro and Pro Max .

The Pro models will feature a redesigned camera module, now arranged horizontally, as well as up to 8x optical zoom and 8K recording. Battery improvements and a new cooling system are also expected. Apple could also announce advances in reverse wireless charging.

No less important will be the arrival of iOS 26 , the new version of the mobile operating system, which will incorporate a revamped interface called Liquid Glass , as well as visual optimizations and a smoother experience in Dynamic Island. As usual, Apple will also take the opportunity to discuss update dates for existing devices.

In addition to the iPhone, new Apple Watch models could be introduced, with improved battery life and health features, as well as possible updates to AirPods and other accessories. There's always the possibility that Apple will surprise with a "one more thing," one of those unexpected revelations that fans are so excited about.