The companies that Mexico needs

Plan Mexico was recently presented, a comprehensive strategy that seeks to ensure that new generations have access to more opportunities, healthcare, education, and well-being. A plan that aims to generate stability, equity, and a healthier environment.

The mere existence of a project like this awakens a deeply patriotic feeling. It reminds us of the country we dream of, the one we sing "Cielito Lindo" about, the one we wave our flags about, and boast about its food, its history, its beaches, and, above all, its people.

But, just as we imagine a better country, we must also imagine and build companies committed to caring for nature, the countryside, farmers, and the lands that will continue to feed us today and tomorrow.

Because the proposed goals—as necessary as they are ambitious—will not be achieved with current business structures, which for decades have ignored the limits of the planet and human dignity. We need that same kind of dream applied to businesses: those that seem utopian because they not only comply with basic regulations to compete, but also do so with purpose, caring for our people—here and everywhere.

I'm not talking about companies that only include a sustainability chapter in their reports, but rather those that, from the outset, seek to generate a positive social and environmental impact, in addition to being economically profitable. Companies that work with high standards of transparency, ethics, and responsibility, that put sustainability and equity at the heart of their decisions.

We need companies that inspire us, that fill us with pride, like when someone talks about Mexico when they're far from home. Companies that grow by also empowering their employees, suppliers, and communities, and that along the way, regenerate the land we walk on.

If Plan Mexico truly wants to be a watershed, it must be explicit: we need a new generation of purpose-driven companies, committed to rural regeneration, clean energy, and the inclusion of rural women and local producers; companies willing to be accountable for their environmental and social impact with the same seriousness with which they are accountable for their profitability.

Finding these companies isn't easy: they must be encouraged, supported, and provided with opportunities for growth, listening, and, above all, purchasing. These opportunities recognize their value, for example, by awarding them positive scores in public tenders if they contribute to climate action plans and national emissions reduction commitments. Just as the Ministry of Tourism promotes our best destinations, we should also promote our best companies.

At its best, Plan Mexico can become the platform that fosters this new business fabric we so desperately need. But to achieve this, it's not enough to simply invite "businesses" in the abstract: we must create the conditions for those committed to transforming the system to thrive, not just operating within it.

That's the missing piece. And we still have time to put it together.