Adobe Agentic Readiness Report: Agentic AI is becoming indispensable in marketing
Artificial intelligence and marketing are merging more and more
Almost everyone now uses AI tools like chatbots in their daily work. AI agents—or agentic AI—are also already establishing themselves on a large scale. That's at least the finding of a survey of 400 AI decision-makers from IT and marketing in Germany. They also revealed where they see the greatest potential for these agents.
The attractiveness of Agentic AI is that this new generation of AI acts on its own initiative and in a targeted manner
horizont
