Interview on the agency market: GWA CEO Larissa Pohl: "Competition is getting tougher, the market is getting smaller"
Larissa Pohl has led the GWA since 2021
Larissa Pohl is running for re-election as President of the German Association of Communication Agencies (GWA) in November – for a third term. In an interview with HORIZONT, she explains her motivation and analyzes the current situation in the agency market. Her conclusion: Consolidation continues – with corresponding repercussions for jobs.
Normally, two terms at the helm of GWA are over. What prompted you to seek a third?
Are you already registered?
You can object to the use of your data at any time. Further information can be found under Privacy Policy .
horizont
