How Mercedes plans to turn things around

Lower sales in China and import tariffs in the US: The automaker's profit fell sharply again in the third quarter. CEO Ola Källenius now wants to counteract this – including with a new design for electric models.

By Tobias Bug , Stuttgart

At the beginning of September, Ola Källenius launched an offensive. At the IAA in Munich, he announced the start of the "largest product offensive in the company's history": Mercedes plans to launch more than 40 new models by 2027 to counter its decline and the new competition from China . "There's a great sense of optimism here," said Källenius, clearly trying to spread it.