Deadlock: What the unclear ownership situation at Pro Sieben Sat 1 means for the advertising market
The future of Pro Sieben Sat 1 remains open
The figures are out, but there's still some uncertainty: Berlusconi's holding company Media For Europe (MFE) has reached 43.57 percent of Pro Sieben Sat 1 shares after the first acceptance period, while PPF is at 18.41 percent. So, a new round is underway. Shareholders have two more weeks to decide whether to accept the offers. This means that Pro Sieben Sat 1 remains a company in transition for the time being – with consequences for the advertising market as well.
One thing is clear: If the takeover is successful, a new player with considerable market power would emerge: According to forecasts, MFE would
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