Southeast Asia Travel Is in a 'Golden Age' of Innovation – Tech Companies Want In

Travel in Southeast Asia is steadily growing, but the industry is not technologically prepared to meet digital expectations of the 21st century. There’s a lot of opportunity in changing that.

The travel industry in Southeast Asia has been growing steadily, but the industry doesn’t have the tech to keep up. That’s why travel tech giants see an opportunity for new business, and a cluster of venture capital firms are investing in the region.

“The travel industry in APAC is transforming rapidly because traveler behavior is changing at every touchpoint of their journey…The travel industry must be ready to adapt, innovate, and leverage technology to power better travel experiences,” said Paul Wilson, vice president of Amadeus Hospitality, Asia Pacific, in an email.

Amadeus said Asia is gearing up for a “travel resurgence,” which it outlined as one of five travel trends to watch in 2025. That’s in part because some Asian countries are extending visa‑free travel and simplifying entry restrictions, meant to attract international tourists and digital nomads.

There could be a downturn in the coming months, however, particularly as a result of U.S. tariffs squeezing the Chinese economy. But actual travel numbers remain stable for now, as The South East Asia Travel Show h