Highgate Expands Viceroy With Sun Valley Launch, Branded Residences — Exclusive

Highgate is pivoting Viceroy away from just creating urban boutique hotels. Viceroy will also now chase the elite at resort destinations. Expect more branded residences, too.

Three years after acquiring Viceroy Hotel Group, real estate investment firm Highgate is ramping up its investment in the luxury brand with new developments in new markets.

Viceroy plans to open The Harriman in Sun Valley, Idaho, in summer 2026, according to Richard Russo, a principal at Highgate. The property will be the "first true luxury hotel" in the popular ski destination and an announcement is expected later this week.

“Sun Valley has remained extremely exclusive due to its strict development regulations, which have kept ne