Experts reveal top six travel trends for 2026 - and some may surprise you
The 'Unpack '26' report from travel giants Expedia, Hotels.com, and Vrbo has revealed the top holiday trends for the year ahead, including 'Fan Voyage', 'Hotel Hop', and 'Salvaged Stays'. The report, which surveyed 24,000 people across 18 countries, shows a growing trend of travellers booking trips specifically to experience immersive local activities.
'Fan Voyage' holidays combine travel with unique regional sporting activities, such as Sumo Wrestling in Japan or curling in Canada, according to Expedia. Meanwhile, 'Salvaged Stay' sees holidaymakers blending historical architecture with modern amenities, opting for upcycled retreats like former schoolhouses, train stations, and banks. As a result, Hotels.com has seen a surge in searches for these types of stays.
The emerging trend of 'Hotel Hop' is being driven by two thirds of British millennial travellers who are making every trip count by booking multiple hotels within a single destination. This is fuelled by a desire to explore different neighbourhoods (58%) and keep trips varied (52%).
Expedia has also unveiled its 2026 Destinations of the Year list, based on real-time data from millions of daily visitors to its site and app. Six of these hotspots meet the criteria for the brand's new Smart Travel Health Check , a first-in-travel framework, inspired by the World Travel & Tourism Council (WTTC).
It acknowledges destinations that strive to provide meaningful travel experiences whilst proactively managing tourism in a sustainable manner. The leading locations featured Big Sky in Montana, USA, Okinawa in Japan, Hobart in Australia and Savoie in France, which has witnessed a 51% surge in searches.
Ariane Gorin, CEO of Expedia Group, said: "Some of my most unforgettable travel moments come from immersing myself in local cultures, supporting local economies, and exploring less-travelled destinations.
"We have a responsibility to shape the future of travel: one that's smarter, more sustainable, and deeply respectful of the places we go."
Christopher Imbsen, vice president policy at WTTC, added: "Expedia's Smart Travel Health Check is an innovative initiative that reflects the urgent need to embrace responsible growth models that safeguard communities, protect cultural and natural heritage, and ensure the long-term resilience of destinations."
Research carried out on behalf of the Vrbo division of the firm discovered that trips in 2026 are driven by 91% who are pursuing breaks centred on reading, relaxation, and precious time with family.
As #BookTok continues to rule social media, fascination with literary-themed journeys - 'Readaways' - is also soaring, with Pinterest searches for "book club retreat ideas" climbing 265%. And reading-related phrases in the holiday rental firm's guest reviews have almost trebled.
The 'slow travel' trend is on the rise, with a whopping 84% of holidaymakers keen to stay on or near a farm. Meanwhile, 'Set-Jetting', travelling to locations inspired by TV shows and films, is making a big comeback.
While we're still waiting for official confirmation of The White Lotus's next filming location in France, the 2026 Set-Jetting Forecast has unveiled the next hotspots for film-inspired getaways – including Tuscany, Italy, brought to life by Jay Kelly, and Yorkshire, made famous by Wuthering Heights and Downton Abbey: The Grand Finale.
- Fan Voyage (Expedia) – Mixing travel with unique sporting activities
- Salvaged Stays (Hotels.com) – Seeking out hotels with distinctive architecture but modern amenities
- Hotel Hop (Hotels.com) – Holidays featuring more than one accommodation venue
- Readaways (Vrbo) – Breaks based on reading-related themes like 'reading retreat'
- Farm Charm (Vrbo) – Holidays centred around terms like 'farm' or 'homestead' for a cosy escape
- Set-Jetting Forecast (Expedia) – Holidays inspired by TV shows and films
Daily Mirror
