Exclusive: JetBlue Unit Rebrands to Paisly Ahead of United.com Partnership Changes

The United-JetBlue alliance is just that, and not an acquisition. Still, as with such transitions, it brings substantial changes to United.com's non-air partnership roster.

JetBlue Travel Products, which offers non-air products like hotels, packages and cars to the airline's customers, has dropped the airline's name. Now known as Paisly LLC, it's poised to power these sales on United.com and its mobile app under the two airlines' new Blue Sky agreement.

"It's the first time we've had a subsidiary which doesn't have JetBlue in the name," Paisly President Jamie Perry told Skift in an exclusive interview.

Pending regulatory approval of the new alliance between United and JetBlue, Paisly is expected to start powering United's sale of hotels, packages, cars, cruises and travel insurance in the first quarter of 2026, and that will bring substantial changes to United's current supplier and tech roster.

The goal is that Paisly, which had been until now an internal tech platform for JetBlue alone, would not only provide "tech-enabled managed travel services" for JetBlue and Uni