Behind Numa Group's Profitable European Expansion

While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.

Many operators of apartment-style hotels have struggled with profitability despite massive funding rounds. Yet Berlin-based Numa Group has reported numbers suggesting it's on track to create a resilient business model as it expands across Europe.

Currently operating in 36 cities across 15 countries, the company has already signed close to 9,000 units, with the majority already operational.

"In the next four years, we want to have 15,000 units live," Numa Group CEO Christian Gaiser told Skift.

Numa operates a hybrid model that combines aspects of traditional hotel management with short-term apartment rentals. Its properties feature fully equipped studios, digital check-in, and code-based room access, offering hotel-like consistency and the flexibility of apartment-style accommodations.

Launching just before the pandemic hit, Numa had little choice but to operate lean from the