Accor and H World Link Loyalty Programs to Swap Chinese and European Travelers

Accor and H World Group are turning a 12-year hotel-development pact into a customer-sharing one, opening their hotels and loyalty benefits to each other’s members across China, Europe, and the Middle East.

The two groups said Monday they would connect their loyalty programs and direct booking platforms in a phased rollout through 2026, giving members wider access to each other’s properties along with reciprocal status