Google’s Wants You to Pay $250 for a God-Tier Subscription to AI

For better and for worse, you can subscribe to just about anything nowadays, and to no one’s surprise, AI is trending in the same direction. Like OpenAI and Anthropic, Google is already offering subscriptions to its Gemini AI, including one for Gemini Advanced that costs $19.99—that’s more than monthly ad-free access to Netflix. That may seem like a lot of money for something you may not totally need yet, but that’s only because you likely don’t know what I’m about to tell you.

Starting today, as a part of Google I/O, you can now pay (drum roll, please) $250 per month for a Google AI Ultra, a bundle that is unlike anything we’ve seen yet in the space. Welcome to the God Tier era of AI subscriptions, everyone. So, what does paying around the same amount per month as a 2025 Toyota Corolla hybrid get you when it comes to AI? Well, you name it, Buster.

Google’s new AI Ultra plan comes with:

Gemini and its full capabilities
Flow, a new, more advanced AI filmmaking tool based on Veo
Whisk, which allows text-to-image creation
NotebookLM, an AI note-taking app
Gemini in Gmail and Docs
Gemini in Chrome
Project Mariner, an agentic research AI
30TB of storage

For good measure, Google is also including a subscription to YouTube Premium for that price, which, sure, why not? That is objectively—as you might’ve gleaned—a lot of stuff, which is great if you’re… someone. I’m not entirely sure who that person is who may need all of these AI services, but I suppose if you’re the type of person who doesn’t worry about paying rent ever, it could be worth it—or at the very least fun to have.

Additionally, Google says its existing AI Premium plan, Google Al Pro, will also get an upgrade. Subscribers to that tier will now have access to the company’s new Al filmmaking app, Flow, which uses Google’s Veo 2 model, and early access to Gemini in Chrome. Google says those new services will be available to Google Al Pro subscribers in the U.S. to start with more countries to follow.

Whether any pro-level AI plan is worth the expense may depend on a few things—your facility with AI, your needs or occupation, and how functional the services really are, to name a few—but Google is clearly banking on there being a significant amount of AI power users out there.