Theo James & Vittoria Ceretti Couple Up in the Dolce & Gabbana Light Blue Fragrance Campaign

The Dolce & Gabbana Light Blue campaigns have become somewhat of an icon. Since the launch of the scent in 2001 (for women) and 2007 (for men), a series of sultry campaigns have transported us to the idyllic island of Capri. Domenico Dolce and Stefano Gabbana first called upon David Gandy as the face and embodiment of the citrus-inspired fragrance, who has been joined by the likes of Anna Jagodzińska and Bianca Balti over the years. The installment for 2025 sees Theo James and Vittoria Ceretti couple up for the Dolce & Gabbana Light Blue campaign. The pair ventured down to the Capri shoreline for the occasion, captured by Gordon von Steiner under the warm Italian sunshine as the dramatic Faraglioni rock formations loom in the background.

“Always been a fan of the Dolce & Gabbana Light Blue campaigns, and love the continuation of the Capri concept. It’s all just executed so well by Gordon von Steiner, and I love Vittoria Ceretti for the campaign. A thousand times yes to absolutely everything – from the white bikini to that idyllic setting,” voiced vogue28.

“Stunning, albeit mainstream, which is the aim of the campaign, I reckon. Both Theo James and Vittoria Ceretti look hot,” admired WAVES upon first look.

Not everyone, however, was so forthcoming. “This change in Vittoria’s eye color is very questionable, and I don’t know if Theo James was the right person. He’s not very photogenic, despite being very sexy and hot! I have mixed feelings about the final result,” shared DK92.

“So a blue-eyed model wasn’t available? This is definitely a step down from the perfection of David Gandy and Bianca Balti,” marsnoop2 noted.

“Zero chemistry, looks like a bodybuilder couple on steroids (especially the guy),” critiqued Mr Yayo.

See more of the campaign and join the conversation, here.