I've Done the Research—These Are the Makeup Trends Set to Define Summer

Hailey Bieber wearing a straw hat with sunburnt-style pink blusher on her cheeks and nose

I've spoken to top makeup artists, trawled celebrity beauty moments and road-tested the summer beauty products and new beauty product launches to bring you the definitive edit of the makeup trends that are set to dominate the season. Whether you're an "invisible makeup" devotee or love a statement beauty moment, consider this your cheat sheet to looking effortlessly on-trend all summer long.

Summer Makeup Trends 2025
1. Sunblush

Kendall Jenner taking a selfie wearing a white and yellow top with natural makeup

The sunburnt blush trend still has momentum for summer 2025, with celebrities such as Hailey Bieber, Kendall Jenner and Dua Lipa showing us just how pretty it looks when you bring your blusher onto your nose as well as your cheeks. "This one’s a personal favourite for summer—blush-heavy, sun-drenched skin that looks like you’ve spent the weekend on a yacht (even if you haven’t!)," says celebrity makeup artist, Dalila Bone. "It’s all about layering pinks, corals and bronzers high on the cheeks, temples and even across the nose. It’s trending because people want warmth and youth in their complexion and this delivers both."

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2. Barely-There Bases

Gracie Abrams with lightweight makeup and an updo with face-framing tendrils wearing a white halterneck dress

As the temperatures soar, no one wants to be wearing a heavy foundation, which is why skin tints and tinted SPFs have become more popular than ever to deliver a hint of coverage without feeling sticky. "Summer’s true beauty MVP must be tinted SPF," says celebrity makeup artist, Jacinta Spencer. "Merging skincare with sheer coverage, it evens out skin tone, gives a natural glow, and protects your skin from sun damage. It’s the 'no-makeup' makeup essential that keeps you fresh, flawless and photo-ready from poolside to golden hour."

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3. Gilded Eyes

Bella Hadid lying down while a makeup artist applies her makeup with a brush. She is wearing bronzed eye makeup and lip gloss

Bronzed and gilded eyes come back around every year and they're truly a seasonal summer makeup staple. "Forget harsh black liners as this summer, it’s all about bronze-on-bronze," says Spencer. "Shimmery bronze shadows paired with matching liner add depth and warmth to the eyes without overpowering. It’s sultry, soft, and so easy to wear, perfect for beach dinners or rooftop cocktails," she says.

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4. Gelato Blush

Laura Harrier wearing a pink dress and bright pink blusher on her cheeks

Bright pink blush isn't going anywhere for summer 2025. Right now, we're seeing creamy hues of pink on the cheeks that make a statement. "Blush is having a moment and this season. It’s smooth, creamy and perfectly flushed," says Spencer. "Buttery pink cream blushers melt into the skin, giving a youthful, fresh-faced finish that looks like you’ve been kissed by the summer breeze." Consider going a shade bolder than you would normally for your blush to bring it into the summer season.

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5. Bronze Goddess

Addison Rae with blonde hair and glowing skin, wearing a white crop top and having a makeup artist apply a body shimmer to her arms

Glowing, bronzy skin is the perfect summer makeup look. "Think sun-kissed and luminous but not sweaty," says Spencer. "This trend is all about that radiant, golden glow that looks like you’ve just stepped off a private yacht in the Mediterranean. Achieve it with lightweight foundations, liquid highlighters and bronzing drops for a warm, ethereal finish that catches the light just right," she says. For extra radiance, use a shimmering body oil to add a sun-kissed lustre to limbs and your décolletage.

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6. Cool-Toned Shadow

Zoe Kravitz with her hair up and wearing cool-toned brown eyeshadow

While warm-toned shades are synonymous with the hues of summer, switching to cool-toned shades for your eye look can help update your look. It's a little unexpected, yet feels modern. "Cool tones are having a comeback and they feel so fresh right now," says Bone. "Think icy blue lids, smoky violets and soft gunmetal greys. They’re trending because people are craving something different from the warm browns and golds we’ve seen for years," she says. "I like to start with a light wash of color and build it up. Pair with a taupe or grey liner and fluttery lashes—a touch of silver in the inner corner really ties it all together for a modern finish."

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