Cheryl’s Emotional Nivea Campaign Following Her Personal Loss

• Cheryl returned professionally with a Nivea campaign after ten months.
• She insisted on having son Bear present during her photoshoot.
• Liam Payne died without a will leaving his estate to Bear.
• Cheryl manages both her career and motherhood carefully.
• The campaign references her career catchphrases and songs.

Cheryl makes her comeback to the spotlight, 10 months after the tragic death of her ex-partner and father of her son, Liam Payne.

The singer’s return marks a significant moment in her career and personal journey through grief.

Cheryl has announced her first project following the death of her former partner, Liam Payne. The 42-year-old singer features in a new campaign for skincare giant Nivea. This collaboration marks her return to public life after a period of mourning. Her appearance signals a courageous step forward professionally. The campaign represents her first work since the heartbreaking loss. Fans have eagerly awaited her return to the spotlight. The project demonstrates her resilience in facing personal challenges.

“I’m ready” – Cheryl says in the new Nivea campaign

The advertisement cleverly incorporates elements from her career. It shows her holding a newspaper with lyrics from her 2009 hit. The words “Fight For This Love” appear prominently on the newspaper.

This subtle nod to her musical history resonates with longtime followers. The production quality reflects Nivea’s premium brand positioning. Industry experts anticipate strong consumer response to her return.

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A post shared by Cheryl (@cherylofficial)

The Nivea campaign showcases Cheryl’s radiant complexion beautifully. She appears with minimal makeup in the skincare advertisement. Her look features pared-back makeup and simple silver jewelry. The Epigenetics Age Rewind Face Serum takes center stage. She becomes the authentic face of this innovative anti-aging product. Nivea executives selected her for this important campaign deliberately.

“This is right up our street” – Nivea’s Instagram caption referenced Cheryl’s catchphrase

Company representatives explain their choice of ambassador. They call her “the perfect person to share their story”. Her genuine relatability aligns with their brand values. The partnership represents a significant milestone for both parties. It also marks a new chapter in her professional journey. The campaign has generated substantial positive buzz across social media platforms.

The former Girls Aloud star made one non-negotiable request. She insisted on having her son Bear present during the shoot. Her eight-year-old child became her absolute priority after Liam’s passing. This condition demonstrated her commitment to motherhood above all else. Bear represents the most important person in her life consistently.

“It was very important for Cheryl to have Bear there with her. They are inseparable” – an insider told Daily Mail

Though Bear doesn’t appear in the final advertisement, his presence backstage proved essential. She remains fiercely protective of his privacy always. The young boy has experienced tremendous loss this past year. Cheryl focuses intensely on supporting him through this difficult time. Their mutual healing process continues gradually each day.

Liam Payne’s sudden death in October 2023 shocked fans worldwide. He died after falling from a hotel balcony in Argentina. The former One Direction star was just 31 years old. His passing left Cheryl to raise their son as a single mother. The tragedy prompted an outpouring of global sympathy and support.

“Liam was not only a pop star and celebrity, he was a son, a brother, an uncle, a dear friend and a father to our 7 year old son” – Cheryl’s Instagram statement after his passing

Cheryl’s heartfelt statement appealed for privacy and respect. She emphasized the human being behind the celebrity persona. Her words highlighted the profound loss their son must endure. The emotional message requested dignity during their grieving process. It remains one of her few public communications since the tragedy.

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Last Updated on August 19, 2025 by 247 News Around The World