The long-lasting eyeliner a 70-year-old shopper calls 'ideal for mature skin'

Finding an eyeliner that glides on effortlessly and stays put all day - especially on mature skin - can feel impossible. But beauty lovers say Wonderskin's 1440 Eyeliner has cracked the code.

Praised for its silky texture, intense pigment, and serious staying power, the liner's TruGlide Technology delivers a buttery-smooth application that sets 'like concrete.' It's designed to resist smudging, transferring, or settling into fine lines - perfect for anyone tired of tugging, smearing, or mid-day touch-ups.

Celebrity makeup artist Carola Gonzalez, whose clients include Hailey Bieber and Kerry Washington, calls it 'the most effective high-pigment, long-wear eyeliner' she's ever tried. The brand claims its formula can withstand 24 hours -1,440 minutes - of wear.

One user described it as a 'super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain'. Quite impressive indeed.

The secret, according to the brand, is Wonderskin's TruGlide Technology, an 'ultra-creamy formula' that reportedly glides onto the eyelid like butter but sets 'like concrete'. This technology ensures a tug-free, rich, even application that doesn't budge, even with rubbing, reports the Manchester Evening News.

Available in 12 different shades, the eyeliner typically retails at £16.50 for one, but the brand is currently running an offer that sees shoppers getting three eyeliners for the price of two at £33 - effectively valuing each product at £11.

This matches the price of Laura Geller's Swipe-n-Line Instant Eye Perfecting Stick, which normally costs £22 but is currently on sale for £11. Specially developed with mature skin in mind, the formula boasts a silky-smooth application - a quality it shares with Wonderskin's product.

At Boots, Clinique's Quickliner for Eyes has been described as 'simply the best', with one review stating: "I have searched for more than 24 years for the 'perfect eyeliner'. This is definitely it! The ease of use is second to none; there's no dragging whatsoever around the eyes. It really is the simplest eyeliner I have ever found. It also lasts the entire day with no smudging."

With over 3,000 glowing reviews and a 4.8-star rating, Wonderskin's 1440 has quickly become a cult favourite among women of all ages. One 70-year-old fan raved: "Best eyeliner ever. Goes on so smoothly - ideal for mature skin."

Another devotee of the eyeliner remarked: "So easy to use! It just glides across your eyelids and waterline. It's the ONLY eyeliner I've tried that stays on. Even overnight.

"Believe me when I say that I've tried so many on the market today that make that claim. Especially eyeliner for mature skin. Everyone, try it."

Yet the fact that it applies so effortlessly proved to be a drawback for some, with one individual leaving a three-star review stating: "These pencils are very soft and easy to apply. However, because of that, it makes it difficult to draw a precise line; it is not sharp enough."

"Glides on like butter," commented another customer, noting there's "no dragging or pulling" either. They suggested: "Work fast if you want to blend out or soften. Once set, it doesn't budge. Will definitely buy again. Great for mature skin."

The Wonderskin 1440 Eyeliner is available on their website.