Selena Gomez and Hailey Bieber Quietly Unfollowed Each Other—and Fans Noticed

THE RUNDOWN

• Selena Gomez and Hailey Bieber unfollowed each other on Instagram. No public incident is believed to have provoked the move.
• Gomez and Bieber first followed each other in March 2023 to put an end to TikTok discourse about their relationship and show their support for each other.
• Gomez and Bieber have periodically liked Instagrams about the other over the years, with Gomez last showing support for Bieber in late May.

Selena Gomez and Hailey Bieber have quietly unfollowed each other on Instagram. Fans noticed the move yesterday, although there is no clear public incident that provoked it.

The unfollows do not appear to be a glitch, though. As of this morning, the two stars are not following each other:

Selena Gomez not following Hailey Bieber’s account as of 10 A.M., June 20.

Hailey Bieber not following Selena Gomez’s account as of 10 A.M., June 20.

Gomez and Bieber have long been pitted against each other because of their shared history with Justin Bieber, Hailey’s now-husband. Gomez and Justin ended their relationship just months before Justin started dating and ultimately got engaged to Hailey in July 2018. While she, Hailey, and Justin have very much moved on in their love lives, some fans remain fascinated with Gomez and Hailey’s history.

Gomez and Hailey first followed each other on Instagram in March 2023. The move was intended to put an end to ongoing TikTok and social media discourse about their history and the harassment of Hailey.

Gomez wrote in an Instagram Story to fans at the time, “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity. This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop. ♥️”

Hailey added in her own Instagram Story:

I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I.The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this, which is extremely harmful. While social media is an incredible way to connect and build community, moments like this only create extreme division instead of bringing people together.Things can always be taken out of context or construed differently than they were intended. We all need to be more thoughtful about what we post and what we say, including myself.

In the end, I believe love will always be bigger than hate and negativity, and there is always an opportunity to meet each other with more empathy and compassion.

Gomez and Hailey’s unfollows don’t necessarily mean there’s drama between the pair, who have made headlines for their periodic support of each other on Instagram over the last few years.

Hailey liked Gomez’s post announcing her engagement to Benny Blanco. Most recently, Gomez liked Sephora’s May 2025 Instagram about Hailey’s brand, Rhode, joining its lineup.

Gomez and Hailey were photographed together once at the Academy Museum Gala in October 2022, but they haven’t been snapped together since. While they’ve been cordial online, there’s no compelling social media evidence that they’re real-life friends. The unfollow may simply reflect that.

Neither star has commented on the move.