The 'Ford Age of Electricity' begins

Ford Turkey introduced its new electric passenger and commercial vehicles at a launch event at the Istanbul Park Race Track where the press and the high society came together. Guests attending the launch experienced the Puma Gen-E, which is produced in Ford Otosan's Romania Craiova Factory and stands out with its distinctive style, as well as the Ford Explorer, which is produced in Europe, has won the Red Dot design award, stands out with its comfort, and the Ford Capri, one of Ford's most iconic models, which stands out with its brand new electric design. Participants also had the chance to closely examine the E-Tourneo Courier and E-Tourneo Custom, produced by Ford Otosan.

Ford Turkey, which expanded its vehicle range with 5 new electric vehicles, gave a hint that it will stand out in the electric vehicle market with both light commercial and passenger vehicles with this launch. Beyond offering electric vehicles to its customers, Ford Turkey has started the 'Ford Age of Electricity' by simultaneously electrifying many different models from compact SUVs to comfortable city vehicles; from sporty vehicles to light commercial vehicles. Speaking at the launch, Ford Turkey Business Area Leader Özgür Yücetürk said that the introduced models are not only a technical transformation, but a new generation reflection of all the core values ​​of the Ford brand such as design, connectivity, performance and ease of use. Yücetürk continued as follows: "With Ford Pro, we were offering our commercial customers not only vehicles but also an ecosystem, end-to-end integrated solutions with smart fleet management, dynamic vehicle planning, charging infrastructures and predictable cost solutions. Now this infrastructure and experience are at the service of end users for passenger vehicles as well. Because we believe that electric mobility is not a product on its own; it is an ecosystem. And as Ford Turkey, we have the vision of leading the transformation of this ecosystem." Yücetürk, who underlined that they are building the electric future step by step, said, "We offer the richest electric product range in Türkiye with the most established dealer network. We produce approximately 75 of the 100 vehicles we offer for sale at Ford Otosan. While reasserting our claim in passenger cars, I would like to remind you once again that this transformation is not only about vehicles. For us, establishing the ecosystem that we have been working on for a long time and providing our customers with the service we desire was at least as important as launching our vehicles to the market." Ford Turkey Marketing Leader Talat İşçioğlu, in his speech emphasizing the brand's electrification strategy, said, "For us, the transformation is not a transition to electricity, an engine change; it is a change of mind. We are establishing a brand new ecosystem that we have created with our vehicles and services. Today, we know that we also have a critical role in the electric transformation in automotive. From our perspective, we are opening a new era in electricity. We call this the Ford Age of Electricity." Ford Turkey Business Area Leader Özgür Yücetürk, who also made a statement to the press after the launch, said, "Today is a proud day for us because today we started the 'Ford era of electricity'. Today is a day when our vision actually comes to life. We introduced 5 different models here, these are Puma Gen E, Explorer, Capri, electric Tourneo Custom and Tourneo Courier. Thus, we had the chance to enrich Ford's product range with electric vehicles. We describe this not only as a product launch, but actually as a transformation. Ford's vision in this sense is to create an ecosystem and to lead the transformation of this ecosystem at the same time. We are redesigning not only the product, but also the experience along with the services we offer along with the product. In Türkiye, the tax system of electric vehicles in the automobile segment is determined according to engine power and also tax base figures, and there are 10 percent, 40 percent, 50 percent and 60 percent SCT brackets. In order to be competitive, we tried to determine the prices of our vehicles in the 10 percent SCT bracket. In this sense, Puma Our Gen-E model is 1 million 593 thousand liras, our Explorer model varies between 1 million 720 thousand and 1 million 820 thousand depending on its different features. We are also offering Capri to the market for 1 million 920 thousand liras. At the same time, we positioned the fully electric version of our Courier model as 1 million 685 thousand liras," he said.

The following statement was made about the new models:

New Ford Puma Gen-E: Exceptional style in an electric city SUV

The fully electric model of Europe’s best-selling passenger car, the Puma Gen-E, which stood out at the launch with its production by Ford Otosan, offers agility, efficiency, and elegance together in urban mobility. Manufactured at Ford Otosan’s factory in Craiova, the Puma Gen-E brings together style and functionality with its sporty design, connected new-generation cabin, and increased luggage volume. Offered with a recommended retail price starting from 1 million 593 thousand 100 TL in Türkiye, the Ford Puma Gen-E’s prominent features are as follows: Providing high efficiency with its advanced electric motor and 14.2 kWh/100 km energy consumption, the new Puma Gen-E reaches 80 percent charge in 23 minutes with 100 kW DC fast charging. Offering an extraordinary driving experience, the vehicle offers up to 494 km of driving opportunity in the city without charging, with its range reaching 353 km. With its uninterrupted acceleration feature, Puma Gen-E reaches 100 km/h in 8.0 seconds and offers the Puma ST character in electric form with its quick steering responses. Thanks to its compact engine, Puma Gen-E provides ideal space efficiency for busy city lives and young families. The GigaBox lower luggage compartment specific to Puma Gen-E increases ease of use and flexibility. Thanks to this practical area, a loading volume of up to 574 liters is obtained up to the roof when the rear seats are in place. Additional luggage capacity is offered with the 43 liters of storage space gained from the gasoline engine in the front. With this feature, the vehicle has a larger luggage capacity than larger SUVs. Equipped with features such as 19" wheels, Matrix LED headlights, 360 camera, B&O sound system and 12" SYNC 4 infotainment screen, Puma Gen-E attracts attention in terms of both technology and aesthetics.

With the FordPass app, it is possible to stay connected to the Puma Gen-E wherever you are, control the vehicle remotely and access up-to-date information about the vehicle. The Puma Gen-E is equipped with advanced features such as remote vehicle unlocking, locking and remote vehicle start/stop. Thanks to its connectivity features, data such as vehicle location, battery charge level, tire pressure and current mileage information can be easily accessed via the FordPass app. In addition, many services specific to electric vehicles, such as remote charge control during the charging process, departure time planning, target charge level determination and detailed display of charge history, are offered to Puma Gen-E users with FordPass.

Ford Explorer: An SUV with extraordinary comfort and design

The Explorer, Ford's first fully electric SUV produced at the Cologne Electric Vehicle Center in Germany, is offered in Türkiye with a recommended retail price starting at 1 million 720 thousand TL and two different equipment packages, Select and Premium. The prominent technical features of the Ford Explorer are as follows:

The Select package offers 16.3 kWh/100 km energy consumption; while the Premium offers 17.3 kWh/100 km energy consumption. It can be fast-charged up to 80 percent in 25 minutes. It offers a range of up to 496 km in the city. It is attractive for modern families and adventure enthusiasts with its 450-liter luggage capacity, spacious interior and technologically advanced equipment. It stands out with its 14.6" SYNC Move screen, 17-liter mega storage space, ambient lighting, 21" rim option and advanced driving assistance systems. In addition, the Explorer is the owner of the 2024 Red Dot design award, a prestigious award in vehicle design and concept. New Ford Capri: The iconic Capri has been electrified with its extraordinary design

Just like the Explorer, the Capri, which is manufactured in Cologne, brings Ford's iconic model to the present day, while combining the legend with the design language of the electric age. Offered with a suggested retail price starting from 1 million 920 thousand TL in Türkiye, the Capri's prominent features are as follows:

It can be fast-charged up to 80 percent in 25 minutes. It allows driving up to 471 km in the city on a single charge. Thanks to its aerodynamic design, it has a fuel consumption of 16.5 kWh/100 km.

It offers a safe and comfortable driving experience to the vehicle user with advanced driver assistance systems using 12 ultrasonic sensors, five cameras and three radars. The vehicle has prominent features such as a panoramic glass roof, Matrix LED headlights, B&O sound system, 21" rim option and a large luggage volume of 572 liters.

The interior also features a 14.5-inch floating touchscreen, a 17-litre mega console under the front armrest that can hold three 1.5-litre drinks bottles, and more than 572 litres of luggage space.

Ford E-Tourneo Courier Journey and Ford E-Tourneo Custom are also on stage

Electric versions of Ford's popular commercial vehicle models were also exhibited at the event. While the Ford E-Tourneo Courier Journey is preferred by large families with its comfortable interior volume, the E-Tourneo Custom stands out with its VIP vehicle comfort and prestigious journey offering.

Designed and engineered by Ford Otosan and manufactured in Ford Otosan’s Craiova factory in Romania, the E-Tourneo Courier Journey is offered for sale in Türkiye with a suggested retail price starting from 1 million 685 thousand TL. The main features of the E-Tourneo Courier Journey are as follows:

It can be fast-charged from 10 percent to 80 percent in 23 minutes. It offers a range of up to 288 km in WLTP standards. It offers energy consumption of 17.3 - 17.5 kWh/100 km.

With the rear seats open, the luggage capacity is 570 litres, which can be increased to 2172 litres when the seats are folded down. In this respect, it becomes an attractive option for large families.

Features such as 12" touch screen, 12'' instrument panel, keyless start, electronic handbrake are among the features that make the E Tourneo Courier Journey stand out.

The E-Tourneo Custom, produced in Ford Otosan's Yeniköy factory, is offered with a recommended retail price starting from 2 million 896 thousand 400 TL. The main features of the E-Tourneo Custom are as follows:

The E-Tourneo Custom, which can be quickly charged from 10 percent to 80 percent in 39 minutes, has a driving range of up to 325 km. It has an energy consumption of 25.3 kWh/100 km.

It offers maximum comfort and flexibility of use with its 8+1 seating capacity, movable and rotatable seats. It brings modern technology to journeys with its SYNC 4 infotainment system, 13" touch screen, and Pro-Power Onboard features.

All the features offered with the FordPass Türkiye application are also offered in the E-Tourneo Courier Journey and E-Tourneo Custom models, enriching the experience of drivers.

It is possible to step into the "Ford Age of Electricity" with both dealers and Ford Online

As of May 14, the Puma Gen-E will be available at all Ford dealerships, while the Explorer and Capri will be offered at Ford Store dealerships that take the customer experience to the next level. In addition, Ford users will be able to design the Puma Gen-E, Capri and Explorer via the Ford Online platform from this date onwards and reserve them online by paying their deposits. The E-Tourneo Courier Journey and E-Tourneo Custom will be available in June.

UAV

Editor: News Center