The flagship Dior boutique has opened. Inside, there's fashion, art, and a spa.

The boutique was designed by American architect Peter Marino, who has collaborated with Dior for over 30 years. The four-story space houses ready-to-wear for women and men, leather goods, jewelry, fragrances, the first Dior Maison boutique in the US, and unique designs created specifically for this location.

House of Dior New York is nothing like a "classic" luxury department store. Instead of expansive spaces, the building is divided into rooms more reminiscent of the elegant rooms of a luxury residence. The modern façade, in keeping with New York architecture, is clad in light sandstone.

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The interiors are designed in light, neutral tones and a minimalist style, allowing the brand's products to be properly displayed. The building is equipped with tall windows that perfectly illuminate the interiors with natural light. "The only true luxury in a city like New York is light and space," emphasizes Peter Marino in an interview with the industry website WWD.

Dior's new boutique in New York: Parisian chic, Manhattan energy

The interior design of the new Dior boutique, as the brand itself states, is a "dialogue between past and present." The atmosphere of this space, on the one hand, evokes Parisian style and the fashion house's traditional ties to the art world, while on the other, it conveys the energy of a modern, vibrant metropolis.