Fitness enters the era of artificial intelligence

The future of training passes through artificial intelligence and in Italy the network of gyms FitUp introduces Technogym Checkup within its clubs scattered throughout the country, an evaluation system that combines AI and advanced technologies to analyze body composition, strength, balance, mobility and cognitive abilities in a few minutes. The watchword, therefore: customization. It is no longer enough to follow predefined schemes, a customized approach is needed, based on real data and updated in real time.

Technogym Checkup is equipped with an intelligent platform, a monitor and latest-generation sensors, which detect key parameters of the body and mind in real time. Thanks to a rapid analysis, the system elaborates a clear and intuitive metric: the wellness age, which allows you to compare your biological age with your real age, monitoring your progress over time.

But innovation doesn't stop at measurement. It continues with the generation of personalized training programs, which progressively adapt to the user's improvements. The goal is to maximize results and increase motivation, offering an effective, targeted and engaging training experience. Thanks to the integration with Technogym equipment and an advanced digital ecosystem, the user can access their data anywhere, monitor their progress and receive continuous feedback to optimize their fitness journey.

"Technology allows us to overcome the limits of traditional training," explains Davide Diamante, president and founder of FitUp. "Today we can offer our members a truly personalized experience, based on scientific data and the evolution of their physical and cognitive state."

FitUp - active with 81 clubs and a staff of over 500 professionals including coaches, trainers and qualified personnel, 120 thousand active customers and a turnover that increased by 200% in 2024 - is not just a strategic choice, but a paradigm shift. With the growing interest in health and wellness, the idea of ​​a workout based on precise data and a scientific approach represents a turning point for those seeking concrete and lasting results.