Food: Yogurt growing steadily in Italy, the goal is 15 kg of per capita consumption

Italy, among European countries, is one of those that consumes the least yogurt, but the category is experiencing constant and dynamic growth. These are some of the aspects that emerged from the survey, carried out by Danone Italia in collaboration with Circana, Kantar, SKIM, and YouGov on the Ultrafresh Category, which identified the main purchasing drivers: attention to health, new more flexible daily habits and a crucial role of digital, illustrated at the event 'Yogurt: the elixir for a healthy future', which was also the occasion to present some new products from Danone: Danone Skyr, the renewed formula of HiPro, Actimel Tripla Azione, Activia Fibre and Activia Kefir by the spoonful