Farewell to Franco Moschini, president of Poltrona Frau for 50 years.

He was among the architects of the transformation of a small artisan workshop in Tolentino, in the Macerata area, into one of the largest and most important industrial companies in Italian design, Poltrona Frau, which he also helped guide in its development as an industrial group aggregating other prestigious brands, until its listing in 2006.

Franco Moschini, Macerata-born entrepreneur and patron of the arts, president of Poltrona Frau for over 50 years, passed away today at the age of 91 after a long illness. He had served in the position until 2014 (the year the group was delisted) and then in an institutional capacity. "A visionary entrepreneur, a man of culture and profound understanding of the value of the region, he always knew how to combine tradition and innovation, promoting beauty in all its forms and leaving a legacy that will continue to inspire future generations," reads the statement released by Poltrona Frau itself, whose CEO Nicola Coropulis said: "The passing of Franco Moschini represents a profound loss, both personal and collective. I had the honor of working alongside him for several years, learning every day from his clear, concrete, and always forward-looking entrepreneurial vision. Moschini transformed Poltrona Frau into a symbol of Italian craftsmanship around the world, maintaining its strong roots in the Marche region and firmly believing in the power of culture, innovation, and beauty. His legacy goes far beyond design: it is a lesson in passion, courage, and responsibility toward one's own land and one's own time.

The funeral chapel will be held at the Poltrona Frau Museum in Tolentino, open on Tuesday, July 15th, from 9:00 am to 8:00 pm. The funeral will be held on Wednesday, July 16th at the Fiastra Abbey in Tolentino, at 10:00 am, and will be open to the entire community.

The city of Tolentino, through Mayor Mauro Sclavi, expressed its condolences: "He was and still is one of the most illustrious names in Made in Italy. Thanks to his entrepreneurial skills and courage, Poltrona Frau, of which he was president, became a brand known worldwide as a synonym for elegance, style, and high-quality craftsmanship," said the mayor, who also remembers him as "a music enthusiast, a nature lover, a sincere friend, and a man who cared for others, as Luca Cordero di Montezemolo described him. He was the protagonist of a long period of entrepreneurial successes that led to the Poltrona Frau brand's affirmation as a global symbol of excellence."

After acquiring what was a historic brand with a classic feel, "he was able to rethink and relaunch it with a design perspective, turning it into an international cult brand. Born in Macerata and living in Tolentino by adoption, a profound lover of his homeland, Moschini was one of those entrepreneurs who made Made in Italy famous worldwide, always believing wholeheartedly in Italian taste and artisanal culture, in the art of making things with your hands," said Sclavi .