It's as beautiful as the French Riviera and a dinner there costs less than 10 euros: this destination is THE star of summer 2025
Tired of the crowds and exorbitant prices of the French Riviera? Why not try a getaway to a region that's still little-known but equally breathtakingly beautiful? Nestled in the heart of the Mediterranean, this gem has everything it takes to become THE top summer vacation destination.
It has everything to appeal to a wide variety of tourists: here's the winning combination of this new Mediterranean Eldorado. Let's start with the endless turquoise waters, bordered by the beaches of Ksamil and Dhërmi. Continue with a visit to the Osum Canyon and its dizzying cliffs plunging into emerald waters.
The hinterland and its authentic villages like Theth or Valbona, nestled in the spectacular last foothills of the Alps, complete the picture. And if necessary, add a pinch of historic cities like Berat and Gjirokastër and their UNESCO-listed Ottoman treasures, Butrint and its exceptional archaeological site, or Shkodra and its legendary castle, a synthesis of 2,000 years of history... Each region brings its share of surprises!
Welcome to Albania, the rising star of the Balkans! Long overshadowed by its Croatian, Montenegrin, and Greek neighbors, this country began its transformation a few years ago to become the rising star of tourism in Southern Europe. The numbers speak for themselves: in 2023, Albania welcomed more than 10 million foreign visitors, ranking among the top 5 worldwide for the highest growth. And 2024 has confirmed the trend once again.
It must be said that the country has no shortage of attractive features. In addition to its natural wonders, from the Albanian Riviera, renowned for its diving spots, to the spectacular mountains of the Dinaric Alps, Albania boasts unbeatable value for money. Here, you can enjoy freshly caught fish for a handful of euros on a cliffside terrace. A full dinner rarely costs more than 10 euros per person. Even accommodations, from private rooms to 4-star hotels, boast unbeatable prices.
So, are you ready to take the plunge? Major tour operators have already spotted the Albanian goldmine and are expanding their offerings for summer 2025. There's still time to take advantage of great rates, with all-inclusive stays starting at €500 per week departing from France. Air connections are also increasing, with the capital, Tirana, only a 2-hour flight from Paris, ahead of the arrival of a new airport planned for the next few years. You'll have to hurry to discover Albania before everyone else!
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