Face shield to fight double chin: Kim Kardashian, we don't care about your balaclava

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Skims, the American star's brand, has been selling this €62 accessory to sculpt our faces since the end of July. Yet another object of dubious effectiveness that cynically rides the wave of the "body positivity" trend.

This "innovation" is, according to Skims, "made from a proprietary sculpting fabric and infused with collagen threads for ultra-soft jaw support." (Skims)

Have you always dreamed of dressing up as Hannibal Lecter or a character from Almodóvar's film, The Skin I Live In ? Kim Kardashian is here for you: the American businesswoman launched a facial shaping girdle at the end of July, via her brand Skims. This one, sold for 62 euros, is worn at night and promises to sculpt our faces to prevent sagging due to age or a double chin. It frankly makes you look like you've stepped out of the aforementioned films, like a child of the 90s wearing a typical balaclava of the era, like you're in a Fatal Bazooka music video, or even a slightly silly bank robber who didn't put on tights properly to hide his face. Take your pick.

This "innovation" is, according to Skims, which mainly markets shapewear available in different skin tones, "made from a proprietary sculpting fabric and infused with collagen threads for ultra-soft jaw support."