Women's Rights Booklet to be distributed through lottery tickets

MEXICO CITY (apro) - The Ministry of Women will distribute the Women's Rights Booklet on more than 120 million lottery tickets, which will have a QR code for access throughout the country, starting in June.

According to the agency headed by Citlalli Hernández Mora, with this strategy, each lottery ticket "will become a channel for equality."

The dissemination of the document presented on March 7 at the morning press conference at the National Palace will follow the signing of a Framework Agreement for Collaboration for the Promotion and Dissemination of Women's Rights between the Ministry of Women and the National Lottery.

At the signing of the agreement, the Secretary of Women's Affairs, Citlalli Hernández, celebrated the National Lottery's call for equality.

"The formula is very simple: the greater the promotion of rights, the greater the social reflection on how to live in equality, will undoubtedly lead to great changes. What we sometimes do in public policies and legislation is not enough if it is not strongly accompanied by a cultural change," he said.

Meanwhile, the general director of the National Lottery, Olivia Salomón, said that "this Women's Rights Booklet will reach every corner of Mexico," with the support of the "National Lottery family" and its sales force, which includes more than 8,300 locations throughout the country and 2,290 wallets and purses.

The agreement means that each month, more than 21 million lottery tickets will be distributed throughout the country; thus, in six months, more than 120 million tickets will serve as a vehicle for disseminating the rights of women and girls.

The agreement provides for the National Lottery to print and distribute five million brochures of the Women's Rights Booklet at 8,300 points of sale and through 2,290 wallets and billfold holders, who will become "promoters of women's rights."