Masorange revolutionizes its online store and will increase the number of items for sale by 10.

The telecommunications company Masorange has announced a revolution in its online store that will substantially expand the number and variety of products it sells, increasing the number of items sold tenfold. It is also extending the interest-free financing term from 36 to 48 months.

Masorange has radically expanded the range of technology and home products in its online store by adding more than a thousand new items (different product models) that Orange customers can now access. This initiative should help Masorange better compete with Telefónica's Movistar brand, the group's most premium brand, with the majority of the highest-spending customers in Spain. The initiative follows the recent launch of Orange Todo, a super-priced plan for €222 per month that includes most of the most premium services available from Masorange, including connectivity, content, and home appliances.

Over the coming months, this offering will be expanded with additional product categories, surpassing 3,000 new items. While the online store currently featured around 300 items, the telecom company's plans will increase the variety of models sold tenfold, from traditional mobile phones, tablets, PCs, and watches to refrigerators, washing machines, and other household appliances. In the coming months, the store will also be extended to customers of the rest of the Masorange Group's brands, the company stated in a statement.

This offer allows "flexible, easy access at very attractive prices" to a catalog that ranges from devices such as smartphones, smartwatches, and smart TVs to household appliances, computing, gaming, health, personal care, photography, mobility, and leisure products.

As part of its offering, this sales channel has increased the interest-free payment terms for products. This has increased from a maximum of 36 months (3 years) to up to 48 months (4 years).

In addition, Masorange will offer all its customers home, travel, health, and cybersecurity insurance, as a result of its recently reached agreement with Zurich, which has become Masorange's sole partner in the insurance sector.

According to the company, Masorange led the market in 2024 with more than 4.3 million devices sold. Furthermore, so far this year, the group has achieved growth in this business of more than 20% compared to last year, which will allow it to close 2025 with more than 5 million units sold. In the first half of 2025, Masorange achieved total revenue of €3.777 billion, which is €168 million more than in the same period in 2024 (€3.609 billion). Of these €168 million in additional revenue, the main revenue growth item was devices, which grew 20% year-on-year and added €94 million, or 55% of the €168 million in total growth.