How Amazon Bazaar works, the rival app to Shein and Temu that's launching in Argentina with thousands of cheap products

Amazon announced the official launch of Amazon Bazaar in Argentina, a new shopping app designed to offer fashion, home and lifestyle products at significantly lower prices than the traditional marketplace.

With this move, the company seeks to expand its global e-commerce ecosystem and fully enter the territory that has so far been dominated by Shein and Temu , the two Chinese platforms that gained ground in the country with an explosive combination of low prices, aggressive promotions and international shipping.

Amazon Bazaar arrives as a standalone app, available on both iOS and Android, and is part of the global Amazon Haul experience , which already operates in markets such as Mexico, Saudi Arabia and the United Arab Emirates.

The proposal focuses on combining value purchases with interactive features . According to the official statement, users will have access to hundreds of thousands of products, most priced below $13,500, and some starting at just $2,750.

“We want to offer an ultra-low-price experience with the confidence of Amazon,” explained the company, which will allow Argentinians to use their existing accounts and pay in local pesos with Visa, Mastercard or American Express cards.

Free shipping will apply to purchases over $35,000 , and deliveries—according to the company—will arrive in less than two weeks. For orders under that amount, there will be a standard shipping charge.

As part of its strategy, Amazon Bazaar seeks to attract new users with launch discounts: first-time customers will get 50% off their first order, plus additional promotions within the app, including sweepstakes and interactive activities.

The app is available in six languages, including Spanish and Portuguese, and offers 24/7 customer support .

The arrival of Amazon's new app in Argentina marks a new chapter in the battle for dominance in digital commerce for ultra-low-cost products against Chinese platforms.

While Shein established itself as the leading name in so-called "fast fashion," with prices far below local stores and a strong presence on social media, Temu, also of Chinese origin, broadened its scope: it offers everything from clothing to technology products, home decor, and gadgets, all at minimal prices and with gamification strategies.

For its part, Amazon Bazaar seeks an intermediate position: an app that has the reliability and logistics of Amazon , but with prices and mechanics similar to those of Chinese platforms.

Jeff Bezos's company is aiming to reinforce its reputation for trustworthiness: all items available on Bazaar will be subject to the company's compliance and safety standards, with verified reviews, star ratings, and free returns within 15 days of delivery.

In other words, the North American giant wants to bring to the "low cost" segment the same experience it consolidated in its main marketplace, but with a more massive and youthful focus.

Therefore, the key difference between the platforms may lie in consumer perception . While Shein and Temu are criticized in various markets for quality issues, delays, and unclear regulations, Amazon promises more predictable deliveries, personalized service, and a more transparent returns policy .

Amazon Bazaar operates separately from the traditional Amazon website , although users can log in with their regular accounts. The app offers a massive catalog of fashion, home, and lifestyle products, focusing on low prices and fast delivery.

The shopping system is similar to Shein and Temu: users browse through different categories, add items to their cart, and pay in pesos using Visa, Mastercard, or American Express. The app also includes temporary discounts, giveaways, and coupons that are activated within the platform.

Shipments are sent directly from international distribution centers and arrive within an estimated two weeks. As mentioned, orders over $35,000 qualify for free shipping, while smaller orders incur a standard shipping fee. Amazon also offers free returns within 15 days of delivery.