Apple launched the iPhone 17 with an ultra-thin case included: how much do they cost and what will their prices be in Argentina?

Although several users are demanding an AI from Apple that is on par with what already exists in other companies, Apple CEO Tim Cook focused the event on what the company does best: presenting its products in the most spectacular way possible and without mentioning what has failed.

It was also striking that despite the tariff increase imposed by US President Donald Trump , there was no impact on cell phone prices. The most expensive one costs $1,199, the same price it has had for several years.

The iPhone Air stole the show not only for being the biggest new product but also for its impressively thin design. Although it's small, it's powerful, with a 6.5-inch 120Hz ProMotion display and the powerful A19 Pro chip , which promises performance comparable to a MacBook Pro.

It includes the N1 chip for wireless connectivity (Wi-Fi 7, Bluetooth 6, Thread) and the C1X modem, which doubles the speed of its predecessor. Its 48 MP main camera is complemented by an 18 MP front camera with Center Stage.

Being so thin, it only supports e-SIM and promises up to 40 hours of video with optional MagSafe battery.

These two models are the brand's top-of-the-line models and feature the powerful A19 Pro chip , offering high performance. They feature a revamped design with a unibody aluminum body instead of titanium, which significantly improves heat dissipation by up to 20 times. They also feature the durability of the Ceramic Shield on both the front and back.

Both models are distinguished by an advanced 48 MP triple-camera system , including an ultra-wide-angle lens with macro support, a main lens, and an 8x telephoto lens, capable of up to 8x optical zoom and up to 40x digital zoom. The front camera is 18 MP with the Center Stage function. They allow simultaneous video recording with both cameras (front and rear) and are exclusive to e-SIM . They integrate a vapor chamber cooling system and what Apple describes as its largest battery in an iPhone. The iPhone 17 Pro is available in a 6.3-inch model and the 17 Pro Max in a 6.9-inch model.

Apple unveiled the new iPhone 17 alongside the updated Apple Watch 11 and AirPods Pro 3.

Apple

The base iPhone 17 features a 6.3-inch 120Hz ProMotion display , a significant advancement that enables a high refresh rate experience for content, and reaches 3,000 nits of brightness. This model is equipped with the 3nm A19 chip , optimized for performance and efficiency, and according to Apple, its GPU is 20% faster than the A18.

In terms of its photography capabilities, the iPhone 17 features a dual-camera system that includes a 48MP Ultra Wide sensor with f/1.6 aperture, which also works as a macro lens. Its 48MP main lens can act as a 2x telephoto lens and 12MP for "optical-quality" images. It also incorporates a new 18MP front-facing camera with a square sensor and the Center Stage feature , which helps keep the subject centered in the shot. The base storage for this model is 256GB, and its starting price in the United States is $799.

• iPhone 17 (256 GB) : USD 799
• iPhone Air (256 GB) : USD 999
• iPhone 17 Pro (256 GB) : U$D 1,099
• iPhone 17 Pro Max (256 GB) : U$D 1,199

Apple unveiled the new iPhone 17 alongside the updated Apple Watch 11 and AirPods Pro 3.

Apple

One of the most notable pieces of news for Argentine consumers is the acceleration in the arrival of these devices in the country , thanks to the changes in import tariffs for technology defined by the national government this year.

While pre-orders in the United States begin on September 12 and will be available in stores starting September 19, the new iPhones are expected to arrive earlier than usual in Argentina.

At MacStation , one of the country's most recognized stores for official Apple products, they highlighted to Los Andes that this time the arrival will be "fast," unlike other occasions when the devices take several months after launch to appear at the country's official resellers. "We are proud to announce the arrival of the iPhone 17 in record time to the Argentine market and confirm that it will be available in our stores in mid-November. Our commitment is that every customer lives the best Apple experience and feels supported throughout their journey with the brand," highlighted Silvana Niglia, Marketing Manager at MacStation.

The store also announced prices for the new iPhone models, which will be around the following prices. These prices, however, exclude taxes.

• iPhone 17: $1,799,990
• iPhone Air: $1,999,990
• iPhone 17 Pro : $2,299,990
• iPhone 17 Pro Max: $2,699,990

Meanwhile, Alejandro Goldín, General Manager of Maximstore , told La Nación that prices are more affordable this year: "For the first time in a long time, Argentines will be able to access the iPhone at a price close to that of the United States, but with the advantage of having official assistance and support in the country."

The approximate prices at Maximstore for Argentina, considering the current dollar exchange rate, are as follows:

• iPhone 17: $2,000,000
• iPhone Air: $2,550,000
• iPhone 17 Pro: $2,800,000
• iPhone 17 Pro Max: $2,950,000

In addition to iPhones, Apple has updated its line of smart accessories:

• Apple Watch Series 11 : Incorporates 5G connectivity for the first time, hypertension alerts (pending FDA approval), and up to 24 hours of battery life. It starts at $399.
• Apple Watch Ultra 3 : It stands out for its satellite connectivity for emergencies, a larger screen, and a battery that promises up to 42 hours. This model starts at $799.
• Apple Watch SE 3 : The most affordable version now features the S10 chip, an always-on display , and temperature sensors for ovulation tracking. It costs $249.

Apple unveiled the new iPhone 17 alongside the updated Apple Watch 11 and AirPods Pro 3.

Apple

• AirPods Pro 3 : Priced at $249 , these earbuds now include a heart rate sensor , improved active noise cancellation (twice as effective as the previous model) and an innovative live translation feature .

Apple unveiled the new iPhone 17 alongside the updated Apple Watch 11 and AirPods Pro 3.

Apple