Apple considers Google's Gemini AI to power the next version of Siri: the two companies are in talks about future plans.

Apple is exploring the possibility of integrating Google's artificial intelligence into its Siri voice assistant . According to Bloomberg News on Friday, August 22, the Cupertino company is in preliminary talks to use the Gemini AI service in a future version of its digital assistant.

The news boosted both companies' stock prices: Alphabet shares rose 3.7% and Apple shares rose 1.6% , extending their gains in afternoon trading following the release of the report.

The report noted that Apple recently approached Alphabet-owned Google about developing a custom AI model to power a redesigned Siri, slated for release next year. However, a decision has not yet been made.

“Apple still has weeks to decide whether to stick with its internal Siri models or switch to an external partner, and it hasn't yet chosen a partner,” Bloomberg reported. In response to press inquiries, Google indicated it had no comment, while the iPhone maker did not respond.

Apple's interest in relying on external technology reflects the lag it has experienced compared to direct competitors like Google and Samsung, which have already incorporated advanced assistants and generative AI features into their devices. The attempt to bolster Siri ties in with a long-promised overhaul of the assistant , which was scheduled to be introduced last spring.

However, that update was postponed for a year due to engineering difficulties . The postponed version sought to run tasks based on users' personal context and enable full control of the device through voice commands.

Historically, Siri has lagged behind Alexa and Google Assistant, particularly in its ability to handle complex multi-step requests or integrate with third-party apps. Because of this, Apple has held talks with other players in the AI ​​industry. Bloomberg noted that earlier this year the company also explored potential partnerships with Anthropic and OpenAI , evaluating whether models like Claude or ChatGPT could become the basis for a revamped Siri.

The decision on Apple's direction regarding artificial intelligence in its products is still pending. For now, the option of integrating Google's Gemini is added to a range of alternatives the company is considering to revitalize a voice assistant that, according to analysts, needs to catch up with the competition in a market where AI has become a central driver of innovation.

*This content was written with the assistance of artificial intelligence, based on publicly available information released to media outlets. It was also reviewed by the journalist and an editor.