'Influencer' reveals strategy for greater social media reach: AI tools, e-commerce, and more

The world of social media and sales is undergoing a transformation with the arrival of tools like artificial intelligence, which has begun to redefine the way brands communicate, promote, and sell their products.

This "technological revolution" has sparked the interest of entrepreneurs, businesses, and content creators, who are actively seeking new ways to integrate AI to optimize their strategies, improve customer experience, and stay competitive in a constantly evolving market.

That's why Marjori Haddad, a digital media communications expert and creative director of Weplash Agency, a consultancy dedicated to helping people create strategies to increase their interactions, shared the marketing and technology trends that will be most effective in 2025 via a TikTok video.

https://www.tiktok.com/@marjorihaddad/video/7450627460640558342?_r=1&u_code=di3564m01c5k16&preview_pb=0&sharer_language=es&_d=ed2l8gl9l45248&share_item_id=7450627460640558342&source e=h5_m×tamp=1746729136&user_id=6950012701856187398&sec_user_id=MS4wLjABAAAA1is2zM1rKRCare5 Hc8PLbWe-DV2cuMIFHRS_IuHCL7JD6ijPM01x0Ie_aCTUEHos&social_share_type=0&utm_source=copy&utm_ campaign=client_share&utm_medium=android&share_iid=7497605118847715080&share_link_id=0e201 ed2-bcbb-4d67-aabe-3e81cab60ea0&share_app_id=1233&ugbiz_name=MAIN&ug_btm=b8727%2Cb2878&lin k_reflow_popup_iteration_sharer=%7B%22click_empty_to_play%22%3A1%2C%22dynamic_cover%22%3A1%2C%22follow_to_play_duration%22%3A-1.0%2C%22profile_clickable%22%3A1%7D&enable_checksum=1

AI Agent: According to the expert, this point can be used for tasks that are commonly complex, such as:

They can know and study everything that happens in the environment and operate accordingly.

Content dubbing: This involves creating and distributing content dubbed into multiple languages ​​using the voice of the person who created the product. The goal is to increase audiences and, consequently, sales.

"Meta and YouTube have already announced that this year they will begin automatic dubbing of content in all languages," he explains, "so I'm creating this content in Spanish, but it will begin to be seen and distributed in English, German, Portuguese, and Japanese with my real voice and modulation, which means everyone's audience increases, as well as the sales opportunities."

Millions of Followers: This point is related to the previous factor, since if you create content with the possibility of reaching the masses from different parts of the world, your followers will increase, but this number will cease to matter and people will focus on the quality of the content you develop.

"The follower count is going to become increasingly unnecessary and will matter less and less, because if you had such a small audience before and now you reach the entire planet, it means that if you create content your number of followers is going to increase a lot and when everyone has the same number of followers that stops being impressive ."

Haddad adds that "much more important will be the content you create, the reach of that content, and your ability to listen to people and get it distributed."

Live Stream Commerce or live content creation centers: a fundamental strategy that involves showcasing products live 24 hours a day.

"In China, there's a sales phenomenon called Live Stream Commerce, with 24-hour live content creation centers, creators who create live streams to monetize , and brands dedicated to showcasing their products around the clock."

E-commerce with AI: Brands developing strategies based primarily on artificial intelligence to showcase their products or services.

Brands like Mango and Adidas created models to showcase their clothing and reduce costs.

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